Fund/Build/Scale

Fund/Build/Scale mini-episode | From seed stage to Series A with Coalesce CEO Armon Petrossian [Part 2]

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In part two, Armon explained why he initially resisted investor advice to raise a Series A and spoke frankly about the challenges involved with stepping up into a leadership role, which led to some interesting talk about overcoming impostor syndrome, something a lot of us can relate to.

Part 2:

  • show Series A investors market opportunities you've already validated [1:51]
  • focusing on enterprise sales from the beginning was a winning strategy [3:40]
  • "we had an enterprise sales option straight from the beginning' [5:21]
  • why he hired a full-time salesperson as soon as Coalesce exited stealth [6:52]
  • how he connected with co-founder Satish Jayanthi [7:22]
  • coping with imposter syndrome and overcoming the pressure to perform [12:18]
  • raising a larger Series A than planned led to better outcomes [14:23]
  • avoid talking to investors until you're ready to raise — then move fast [16:51]
  • candid advice for anyone who's interviewing with an early-stage AI startup [18:55
    • ...more
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    Fund/Build/ScaleBy Walter Thompson
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