Funky (B2B) Marketing

By Nemanja Zivkovic

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefin... more

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FAQs about Funky (B2B) Marketing:

How many episodes does Funky (B2B) Marketing have?

The podcast currently has 176 episodes available.

Funky (B2B) Marketing episodes:

April 29, 2021 Funky Marketing Show: Content Marketing Challenges in B2B SaaS and How to Overcome Them
In today's Funky Marketing Show, Ivan and Nemanja are talking about problems and challenges B2B SaaS is facing and giving solutions for those challenges.
...more
45min
April 29, 2021 Funky Marketing Show: How Ai Is Changing The Way Content Writer Write (guest Aleksandar Alic)
Nemanja and Aleksandar covered multiple topics, such as
What’s drives you?
Biggest mistakes people make when it comes to marketing?
What do you think is the biggest difference between B2B and B2C marketing?
What is the most important thing in B2B marketing?
How will marketing look like 10 years from now?
Which platform would you use, if there’s no more Linkedin?
Do you think FB ads are still effective?
Best book about marketing?
What do you think about Instagram?
How to create a personal brand if you are just starting out?
How to grow an email list from scratch?
“Fastest” way to become a better marketer?
How to create timeless content?
How to create brand awareness?
Is copywriting the most important thing to learn for marketers?
...more
56min
April 20, 2021 Funky Marketing Show: How To Master Those Minefields Of B2B Marketing (guest Martin P.)
Nemanja was joined by Martin P. for this Q&A episode and they've answered tons of questions, such as:
1. How did notice there was a gap for B2B marketing services? How can someone else notice a gap in the market with the Internet?
2. You said in our last Q&A that you didn’t have any money acting as a safety net when you started Funky Marketing. What gave you the courage to continue? Was it your experience, or something else?
3. How did you decide to take me and Ivan as your first employees?
What do you prioritize in the selection process for Funky Marketing. Why?
4. Let’s say someone is just starting their B2B business. What would the first three months look like for them? What should they focus on?
5. What are the three most important parts of running a successful B2B podcast?
6. You often talk about making B2B human. Why is it important to present the human side in B2B marketing?
7. How would you increase site traffic for a B2B business? Let’s say they already have social media and LinkedIn presence, and some traffic on their site.
8. How do you do customer research?
9. How do you effectively distribute content?
10. How do you increase engagement on personal LinkedIn profiles?
11. How will the B2B marketing landscape look like after all these COVID lockdowns and shutdowns pass?
12. How do you qualify SQL?
13. What was the most interesting B2B campaign you’ve led?
14. What’s the most important skill for a B2B marketer?
15. Name three great B2C tactics most could implement in their B2B marketing.
16. You often talk about not overthinking things. What are some specific steps we should follow regarding it?
...more
1h 8min
April 14, 2021 Funky Marketing Show: How to develop a demand gen company (Q&A with Linda Silva)
New business life: what does it take to run an agency

🔸 What has been the most challenging when starting the agency? Paperwork, defining the services, starting your first promotion, closing up the first clients?
🔸 How do you organize your everyday life to find a balance between different projects/clients?
🔸 What's the most challenging activity within the business world you've dealt with so far?
🔸 How does empathy help you overcome not so smooth situations with clients?

Ads 101:

🔸 How do you decide on the type of advertising you're gonna run in terms of :
Social media channel
Period of time
Budget spent
Statistics you want to measure
🔸 What's the most interesting campaign you've ever run and why? What do results tell you regarding paid advertising and its potential?
🔸 How do you organize a Linkedin ads campaign? What’s the best way to make it worth the value €€€?

Marketing & design:

🔸 How important do you think it is to count on design support?
🔸 What type of graphic support do you think it's important to use in social media and why?
🔸 How do you align graphic design, messaging, and copy for each client?
🔸 Is video becoming the most powerful graphic tool for social media? What's its real impact on B2B platforms such as LinkedIn?
🔸 What's your opinion on memes and GIFs? Can you use them freely in the B2B industry?

B2B:

🔸 Why some B2B industries are so slow at entering into the digital Era?
🔸 Do you think outsourcing marketing can fit well in a company that has never used marketing properly?
🔸 Is it possible to make the most boring b2b products interesting for the audience?
🔸 Just for fun: let's plan a quick campaign for a company selling replacement computer parts. How would you start?
Demand Gen:
🔸 How do you explain demand generation to your clients in a simple way?
🔸 How do you tell clients to focus on less but better-qualified leads?
🔸 What are the 3 most important things to keep in mind before starting with demand generation?

OUT:

🔸 What's your growth prediction for 2021 and how do you plan to get there?
🔸 When did you decide to count on a designer on an everyday basis?
...more
44min
March 09, 2021 Aaron Vidas: AI & Customer Journey Mapping: How AI can Deliver Insane ROI for Your Business
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.
It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.
In this episode, our guest was Arron Vidas.
Aaron runs StrategyBox, the world's fastest-growing customer journey mapping platform.
His focus is on getting out of his way and cultivating a culture of Happy Warriors. People vibrating on a higher level who are 100% responsible for their thoughts, feelings, and actions. Who are at the top of their craft and interested in creating career-defining experiences for themselves and those around them.
He's a mountain biker, skier, meditator, and advocate for mental health in entrepreneurship. Speaking regularly on the topic.
We tackled a lot of topics:
- His primary motivation for starting your company
- Core values of Strategy Box business?
- Mindfulness
- Toughest challenges and the most important decisions he made
- The reason behind creating career-defining experiences' and 'creating an environment where A players can do their best work ' a core focus for StrategyBox?
- Who's the bad guy for him
- Dow is the proliferation of smart technology going to play into the evolution of the C-Suite in big companies?
- Does StrategyBox reduce the number of overall tools CMOs need to use or just make better use of them because the data becomes easier to interpret?
Find more info about Aaron and what he does using the links:
https://www.linkedin.com/in/aaronvidas/
https://strategybox.com/
Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/
Enjoy listening and send us feedback!
...more
54min
February 24, 2021 Danny Levy: Anti BS Advice for Marketers in B2B Virtual Summit Industry
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Voices awards, and Danny Levy is one of those voices.

Danny is the Managing Director, APAC for Worldwide Business Research, a market leading B2B research, large-scale summits, and intimate networking company, and the Managing Director, APAC of WBR Insights, full-service digital market research, 1-1 meeting, and virtual summits business.

He has worked in senior leadership roles in Singapore for over 10 years, specializing in sales and marketing, and has a passion for people.

Brands that they own include eTail, NGCX, Programmatic Pioneers, Digital Travel, ProcureCon, Field Service, FinTech Connect and TradeTech FI, FX, and Equities.

🎧 In addition to running WBR APAC, he also serves as the host of Digital Transformation & Leadership, a top 20 Singapore/top 100 UK Business Management podcast.

Previously, he has launched and grew two start-ups from zero to seven figures.

A Singapore Permanent Resident.

We talked about a lot of things, including:

How to Scale B2B Summit Organizing Company as Virtual One?
What’s No. 1 Priority for Event Planning Business?
Importance of Team Spirit for the Business.
How Is Customer Service Related to B2B Marketing Job?
What Will Help You Scale Your B2B During COVID Crisis?
Great Culture and Product Fit as Basic Values
What’s the Base for Safe Culture in a Large Scale B2B Company?
How to Establish Successful Communication in a Period of Crisis?
How to Market Better to Your Customers?
What Works When it Comes to Lead Generation in the Long Run?
Anti BS Advice for Marketers in B2B Virtual Summit Industry
Mental Health as the Important Topic in the Work Space.
Hacks on Being Consistent on LinkedIn.
Comics as an Inspiration for Business Communication and Writing.
What Is It That We All Need in New Normal Life and Business?

Find more info about Danny and what does he do using the links:
https://www.linkedin.com/in/danny-levy-38842511/
https://podcasts.apple.com/sg/podcast/2020-in-review-the-top-five-leadership-lessons/id1509494511?i=1000503688738

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!
...more
53min
February 18, 2021 Camille Trent: Winning B2B Marketing Strategies
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Voices awards, and Camille Trent is one of those voices.

Camille is a pretty even split of Phoebe and Monica -- a creative type who gets a little too competitive on the racquetball court.
She's also the managing editor at MarketerHire.

If you're into fancy bullets, she has those as well:

✦ Copywriter and brand strategist with experience working in-house, freelance, and at an agency.
✦ Specialties: website copywriting, social media content
✦ Chill unless watching her Portland Trail Blazers blow another lead, then all bets are off. Dame Lillard for prez.

Bonus: She can also put together a decent ad layout if the designers are out (Adobe Creative Suite skillz)

We talked about some great things.

How to Optimize Your About Us Section on LinkedIn?
Childhood Play and Imagination are Important for Creativity
How to Find Inspiration for Writing?
Two Main Challenges of Copywriting Daily.
Advertising Internship: Joining Creativity and Business
What’s It Like Working at the Big Agency?
Tapping into Local Marketing and Distribution
Social Media for Small and Medium Business
MarketerHire: Marriage of Content Writing and Social Media
Bad Marketing vs. Good Marketing ( Funky one)
How to Get More Real-time Customers Insights and More Value for Free?
On Repurposing Content: Create Once, Distribute Forever
Should Decision-Making Be Influenced by Tracking?
What Are Good Work Ethics?
Thinking Creatively and Using the Client’s Voice and Sentiment
Building Personal Brand on Linked In Pays Off in the Long Run
What’s the Fun Part of Working in a Startup?

Find more info about Camille and what does she do using the links:
https://www.linkedin.com/in/camillehansentrent/
https://marketerhire.com/

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!
...more
1h 8min
February 10, 2021 MJ Peters: How To Boost Your B2B Marketing Strategy
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and MJ Peters is one of those voices.

MJ is a VP Marketing at Firetrace, challenging industrial companies to think differently about marketing. She's interested in shaking up the way we do things on an industrial scale.

She told the board of one company to develop a fire detector for dog owners. One year later, she pitched an audience of 60 senior execs on an IoT sensor for live fish transport. The first thing got her laughed out of the room. The second one won her team 1st place and $150k in funding.

She learned from both experiences, so she wouldn't change a thing.

It turns out that the fish project was ROI positive in under 5 months. That success was enough to propel her into her first leadership role, heading up marketing for Firetrace.

As the company's first ever VP of Marketing, she changed how the organization defines marketing - from the brochure department to a strategic driver for the business. Today, they use market insights to set demand generation, sales, and product strategy.

Her approach to leadership is simple - she tries to do all the things that she used to wish managers would do for her. She combines that with a player/coach mentality and an insatiable drive to produce results. She can honestly tell you that what she is most proud of in her career so far is her positive impact on some of the talented people that have worked for her.

She's also a co-host of The Industrial Marketing Show with Matthew Sciannella.

We talked about a variety of topics, such as:
Leading Group of Kids vs. Leading Marketing Job
Benefits of Modern vs. Traditional Marketing
Leadership Lessons: Having Right People in the Right Seats
How to Generate Demand for the Specific Niche?
Bad Marketing Equals to Offering Quick Results
Effective Marketing Strategy — Innovators and Implementers
How to Influence Decision Makers?
LinkedIn As a Great Place for Personal Branding and Making Connections
Make Time to Think Fast and Think Slow
Leaders’ Advice on Mentorship
Financial Literacy
What Is Funky Marketing About?
What Are the Marketers’ NY Resolutions?
Personal Branding and Creativity are a Gamechangers
The Importance of Great Customer Service: Hubspot Case

Find more info about MJ and what does she do using the links:
https://www.linkedin.com/in/mjpeters1/
https://podcasts.apple.com/us/podcast/the-industrial-marketing-show/id1508070151

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening, subscribe, and send us feedback!

...more
48min
February 03, 2021 Stephen Pope: Importance Of Trying Things Out
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

In this episode, our guest was Stephen Pope. Nemanja was a guest on his podcast and talked about generating demand for your products and services (you can find the episode here https://www.youtube.com/watch?v=G1YilL1NNZ0&t=2s) to tell his story.

He helps growth-oriented entrepreneurs and professionals create demand for their products and services.

He's on a mission to help companies accelerate their position as the expert and innovator in their industry.

He has spent a lifetime building companies largely on word of mouth, content, and thought leadership, including the software company he recently sold (with millions in ARR, one of Inc. Magazine's fastest-growing companies).

We covered topics such as:

Early Childhood Play Reveals Our Interests
Working to Find Real Value
Learning by Interviewing Peers and Digging into Marketing
Learning Marketing by Trying Things Out
Helping Business Owners in Building Software Solutions
Why Creating Your Own Product and Scaling Business Ain’t Easy
How to Cope with the Mind-Heart Dissonance
What Are the Challenges of the Career Change
How Learning New Things Can Help You?
Music - Medium That Connects People and Communicates Emotions
How to Get People Interested and Pitch Your Service/ Product
How to Create Your Marketing Framework?
The Path to Achieving Scalable Business Model in Marketing
Why Good Execution and Building Community Matters
What It Takes To Be an Entrepreneur? (Tips for Newbies)

Find more info about Stephen using the links:
https://sgplabs.com/
https://www.linkedin.com/in/stephengregorypope/

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!
...more
1h 5min
January 27, 2021 Niko Slavnic: How to scale your startup with 360 degree apporoach and fast forward growth
Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing a good job for good people.

It is organized by Funky Marketing.
Your host is Nemanja Zivkovic, CEO, and Founder of Funky Marketing.

This episode is a part of the Funky Marketing Top Vices awards, and Niko Slavnic is one of those voices.

Niko is an MBA Professor, Serial Entrepreneur, Angel Investor, Keynote Speaker, and most of all, a creative soul always awaken to new challenges.

Ready to GROW your business? As responsible for the growth of HTEC Group Niko is passionate about YOUR business growth - with a 360-degree approach, a deep tech team, 10x industry experience, and skills in fast-forward growth.

He's in business for the last 30 years, helping entrepreneurs, managers, and companies to unlock creative potential through scaling the business growth.

As keynote speaker and MBA professor he regularly shares his knowledge and experience already in 19 Countries; Albania, Austria, Bosnia, China, Croatia, Estonia, France, Hungary, Ireland, Japan, Latvia, Lithuania, Macedonia, Montenegro, Russia, Spain, Serbia, Turkey, UK, and Ukraine.

His clients include business schools (ESSCA - École Supérieure des Sciences Commerciales d’Angers, IEDC - Bled School of Management, RISEBA, etc.), startup ecosystems (Seedcamp, Startup Bootcamp, Startup Slovenia, Ljubljana Technology Park, ABC Accelerator, BIC, CRANE, BAS, EBAN) as well as global corporations (Astra Zeneca, Lidl, Telekom Slovenije, Lek, Petrol, Atlantic, etc.).

In 2001, he has built IQbator, the first private business incubator in the SEE region dedicated to building and accelerating Startups with inspiration, innovation, and investment. The same year he wrote the first book about Venture Capital in the SEE region “Tvegani kapital: Si upate tvegati?”. His latest bestseller "The Slovenia book" is published already in 6rd edition with more than 17.000 copies.

Find more info about Niko and what does he do using the links:
https://nikoslavnic.com/
https://www.linkedin.com/in/nikoslavnic/

Find more info about Funky Marketing and Nemanja:
https://funkymarketing.net/
https://www.linkedin.com/in/zivkovicnemanja/

Enjoy listening and send us feedback!
...more
49min

FAQs about Funky (B2B) Marketing:

How many episodes does Funky (B2B) Marketing have?

The podcast currently has 176 episodes available.