Our guest is Scott Marker, CEO of MCA², LLC. | B2B Sales & Marketing Strategist, Trainer, Coach & Speaker | 2x Author on B2B Sales & Marketing

Scott runs two successful companies.

MCA² LLC. - helps business leaders retain and gain more customers through proven B2B marketing and sales strategies. Not, the same old BS as your competitors. He gives you an unfair advantage over your competitors!

Treasure Valley LLC., helps Treasure Valley Idaho business owners and decision-makers turn casual business connections into profitable business relationships, with a proven NIA franchise model.

We talked about B2B sales and marketing. Here's an overview of what we covered.

0:00 - Intro

2:40 - Scott's backstory in running 2 companies

5:24 - Revenue people have no clue about marketing and CS

10:22 - B2B companies put too much emphasis on sales

14:32 - A lot of Sales leaders should be FIRED!

17:32 - Marketers are now held more accountable

21:36 - Capturing and creating demand should be measured separately

23:27 - Focus on the customer and make sure to talk to them

29:31 - Buyers DON’T want to talk to Salespeople

35:16 - SaaS companies focus fully on Acquisition

37:45 - What will happen with the SDR's in the future?

42:13 - Buying experience is what creates differentiation 

48:48 - Start using LOGIC

52:20 - Leadership will change when the younger generations take over

53:56 - Outro

Follow Scott on LinkedIn: https://www.linkedin.com/in/scottmarker1/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Timothy Rodman, CPMM, Director of Marketing at TroyRx, "Expert in Differentiation", Empathy Prescriber, and 2x Girl Dad.

Having graduated with a degree in Graphic Design from Pittsburgh Technical College in late 2012, he was fortunate enough to land a career in marketing immediately after graduating. Starting as a Marketing Intern and working his way up to a now Director of Marketing title, he offers a unique balance of experience and knowledge through all aspects of a functioning marketing operation.

He has adopted an affinity for diversity, equity, and inclusion in the workplace, how work and life work with (not against) one another, audience-building through high-quality content creation, over-the-top market analysis, customer voice adoption, and internal motivation and team building.

He is currently building something good in healthcare but has a proven track record of success in: 

• Fintech, winning an accredited award for a campaign that generated $1mil+ over the expected goal set.

• industrial manufacturing, creating a new way to sell reaching $600k in unexpected revenue in eight (8) months.

• marketing consulting, earning the business as lead designer for Pittsburgh City United FC's rebranding initiatives.

• Proptech, increasing inbound demo requests by 100% YOY through multi-channel campaigns

Tim has got 10 years of corporate b2b marketing under his belt and stories like you wouldn't believe (or maybe you would).

Here's what we talked about:

0:00 - Intro

3:00 - Timothy Rodman's background

4:46 - Differentiation -  Sexy or not?

7:53 - ZIG when others ZAG!

10:36 - Not everybody sees what you are seeing

15:36 - B2B has CHANGED

20:00 - Are you educating your customers?

23:52 - Better leads = Better conversions!

27:34 - If something doesn’t work, change the approach

30:15 - Create a good foundation, seize the demand, and then EXPAND

31:13 - Rising to the position of leadership

41:27 - Education and work experience got us to where we are now

44:40 - Always explain the way

46:16 - Prove that you are worth your weight

52:57 - Music and B2B Marketing

56:30 - Message for the Funky Marketing audience

59:35 - Outro

Connect with Timothy: https://www.linkedin.com/in/timothy-rodman-cpmm-a19b6a47/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Joseph Lewin, Director of Demand Generation at Proofpoint Marketing. A𝘁 𝗣𝗿𝗼𝗼𝗳𝗽𝗼𝗶𝗻𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, they help Medtech, manufacturing, and technical professional services companies build relationships at scale.

Joseph is a distiller of ideas and a driver of demand. In English, he grows companies by clarifying messaging and delivering a relationship-driven revenue pipeline.

His career changed the day he started a podcast and focused on LinkedIn. Now he uses what he has learned to help companies build trusted relationships with their ideal buyers.

He's the host of The Strategic Marketer, where he talks with marketers that are way smarter than him so we can learn to be better marketers together.

He's married to the most amazing woman on the planet 💪🏻.  She left a thriving career to homeschool their four kids 👦🏿👧🏿👧🏼👶🏼. Growing up, he had a severe learning “glitch.” He was diagnosed with dyslexia, but he doesn’t think that’s right. 😂😂 He couldn’t read past a second-grade level until after he was twelve years old. And now he writes for a living. 

Here's what we talked about:

0:00 - Intro

1:32 - The meaning of funk in the Funky Marketing

3:55 - Working and connecting with people on a daily basis

8:02 - Joseph Lewin career story

12:00 - Learning people skills at every opportunity

15:29 - Podcast as a shortcut for customer research and relationship building

19:09 - What does it mean to actually build relationships with your potential clients

22:33 - Mutual respect or pure business, which has more success?

24:52 - Find people who are influential to your decision-maker

26:45 - Easy way to gain extra credibility

28:45 - One of the most famous biases in B2B

32:43 - The most common mistake companies make when scaling

38:44 - Use your peers to spread your network

41:22 - The power of relationships

47:04 - Most of your target audience is not in the market

50:00 - Differentiate your product way before the customers have a dire need for it

53:10 - Customers are not animals

54:57 - How to acquire the right customers

59:02 - Outro

Connect with Joseph: https://www.linkedin.com/in/joseph-lewin/

Check Proofpoint marketing: https://proofpoint.marketing/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Taran Hughes, Startup Sales Performance & Pitching Coach.

Taran Hughes is a successful sales professional passionate about developing greater conscious awareness in the sales and business environments. ​Taran has held leadership roles within the telecommunications industry for over ten years, working within such organizations as SingTel, BT, AboveNet, and Zayo. His drive and focus have always been to foster sales excellence and develop talent. He is now focusing his work on startups and young enterprises, instilling the same winning mindset he fostered in the corporate world.

0:00 - Intro

2:14 - Who is Taran Hughes

5:36 - Do VC-founded companies attract talented people by appealing to a lottery mentality? 

9:32 - Hyper-growth and acceleration is catabolic

13:06 - If you want to fix the world, fix yourself

15:00 - Do you need an investment and when it’s the right time for one?

20:37 - Simple ways to improve investment rise

23:09 - Seizing the opportunity based on a hunch/ Don’t go after things based on a hunch

25:30 - Small optimizations to get better investments

28:50 - How to create the best pitch to get an investment

33:12 - How can you improve the sales mindset

38:28 - The best sales approach is the personal approach

42:25 - Marketers lack an understanding of the sales function

45:02 - Learning how to deal with people 

49:58 - Understand your customers and their objective so you can align that with your offer

51:30 - Outro

Connect with Taran: https://www.linkedin.com/in/taranhughes/

Learn more about PitchSlap: pitchslap.live

Learn more about the conscious sale: theconscioussale.com

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

© Richard van der Blom has released the 4th edition of the LinkedIn Algorithm Report, and today we're gonna go through it, analyze and comment.

Nemanja was a guest on a Be a better leader podcast, and had a great chat with the host, Felicjan Rybka. I shared a lot of great insights for all people who work in B2B. Here's the original episode https://podcasts.apple.com/us/podcast/how-to-ensure-a-great-buyer-experience-nemanja-zivkovic/id1642382353?i=1000588272203

Here's what Felicjan said.

Buyer behaviors change, and so does the internet. In this episode, you will learn how to adapt to this situation. Nemanja Zivkovic the CEO of Funky Marketing tells us what the sales/marketing landscape looks like today.

He shares how you can impact the buyer journey to ensure your Ideal Customers have a great experience from the first moment they interact with your brand. And he tells us the story of how he started Funky Marketing without previous experience in B2B.

In this episode, you will also learn if you should pay attention to competitors. Nemanja has an interesting take on it. But he also shares why a unique Point of View is an unfair advantage in business.

Timestamps:

(00:45) - What should every B2B Leader know about buyers?

(04:10) - Do all decision-makers change their behavior?

(06:40) - How can we ensure a great buying experience?

(10:30) - How do you learn how people buy in a situation where you are launching a new product/service?

(13:30) - Is fostering relationships the key to success in B2B?

(15:55) - Can you control the buyer journey?

(19:30) - Creating and damming demand.

(21:50) - How to start creating demand with a low budget?

(28:00) - NICHE DOWN

(29:30) - Biggest takeaway from Nemanja- have a unique POV

(31:15) - Where you can find Nemanja and how can he help you?

(32:20) - Who should I interview next?

Nemanja on Linkedin - https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing - https://www.funkymarketing.net/

Funky Marketing Linkedin - https://www.linkedin.com/company/funkymarketing/

Funky Marketing Facebook - https://www.facebook.com/funkymarketing.net/

Funky Marketing Twitter - https://twitter.com/funkyymarketing

Our guest is George Chasiotis, Managing Director at MINUTTIA and Host of The SaaS SEO Show. George helps B2B SaaS companies accelerate organic growth through data-driven content marketing and SEO.

He's also a host of The SaaS SEO Show, a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. 

We talked about Content marketing and SEO. Find here what we covered:

0:00 - Intro

2:36 - Getting to know George

5:57 - What made George rebrand Minuttia?

9:27 - If you want to stay ahead, you need to evolve your brand constantly

15:25 - What are SaaS companies doing wrong when it comes to SEO?

24:55 - How to create and dam the demand with SEO

32:12 - The way you target keywords makes all the difference

38:18 - SEO is a customer research team

41:21 - 3 types of research for the SEO

45:36 - Is the content written only for SEO good content?

53:54 - Try not to focus as much on SEO

56:04 - Outro

Connect with George: https://www.linkedin.com/in/georgioschasiotis/

Learn more about Minuttia: https://minuttia.com/

Subscribe to The SaaS SEO Show:

https://www.youtube.com/c/MINUTTIA

https://podcasts.apple.com/us/podcast/the-saas-seo-show/id1589952421

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Our guest is Yisrael (Yiz) Segall, Growth Mentor, Fractional CMO, and Senior Demand Generation Manager at floLIVE.

Here's the overview of what we talked about:

0:00 - Intro

2:05 - Yisrael's work background

2:48 - Use the advantage of being small

4:58 - How does today's buyers' journey look like

8:47 - How decisions are made

14:08 - Prospect red flags

16:23 - How to adjust messaging and differentiate yourself

22:58 - Simplifying your messaging

26:55 - How did the content game change in the last few years

34:17 - Content is made to be engaged with and to make an impact

37:38 - Influencer marketing has arrived in B2B

46:04 - Most significant changes in advertising today

52:57 - Shifting the way you approach content changes the way you do advertisement

57:51 - Advertising is a great tool if you use it properly

58:40 - Always question the reason why you're doing things

1:00:29 - Outro

Connect with Yiz:

LinkedIn: https://www.linkedin.com/in/yisraelsegall/

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Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

#b2bmarketing #demandgen #paidads #advertising #funkymarketing #revenue