My guest today is Jill Berkowitz, with a bit "funky" career path. She worked in publishing for a couple of years and then became a middle school ELA teacher for about 15 years before resigning to take a major pause.

Here's what we talked about:

00:00 - Intro

0:15 - Career changes and writing skills

10:12 - Career growth and company culture

15:57 - Learning and growth in a marketing role

22:44 - Networking, connecting with others in marketing field

26:27 - Writing for a SASS company and product knowledge

32:12 - Product storytelling and podcasting

38:12 - Podcasting, storytelling, and connecting with customers

45:30 - Using AI for content creation and YouTube marketing

52:09 - Podcasting, networking, and personal growth

In this episode of The SaaS Sprints Podcast, Nemanja Zivkovic, the founder and strategist at Funky Marketing, joins us to discuss the various alignment issues that lead to making content marketing ineffective or not delivering results.

⏳ 𝗩𝗜𝗗𝗘𝗢 𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦 ⏳

0:00 - Introduction

02:40 - Why people underestimate what it takes

06:00 - Lack of a coherent marketing strategy

09:00 - Is more content good or bad?

14:10 - What's the first to fix when it comes to content

20:00 - Challenges in uniting data (Question Sponsor: Outfunnel)

24:10 - How to compete with content

28:07 - How in-person events contribute to influential content

33:50 - How to think about content promotion

43:20 - Expect content to become more entertaining

46:40 - Rapid Fire

1:00:51 - Connect with Nemanja on LinkedIn

1:02:30 - Parting msg: Keep it funky

➟ Want to know more about The SaaS Sprints Podcast and sponsorship opportunities?

🔗 https://www.saas-sprints.com/podcast/

🎥𝗖𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗠𝘆 𝗢𝘁𝗵𝗲𝗿 𝗩𝗶𝗱𝗲𝗼𝘀

➟ Content strategy for early-stage SaaS | Devin Reed | The SaaS Sprints Podcast | Ep #17

🔗

• Content strategy for early-stage SaaS...

➟ Jon Morrow reveals the ultimate web traffic strategy | The SaaS Sprints Podcast | Ep #10

🔗

• Jon Morrow reveals the ultimate web t...

➟ Is your product positioning working? | April Dunford | The SaaS Sprints Podcast | Ep #7

🔗

• Go from 0 to 25k in web traffic in 6 ...

➟ Amplify your brand narrative with content | Morgan J Ingram | The SaaS Sprints Podcast | Ep #11

🔗

• Amplify your brand narrative with con...

➟ The secret to attention-grabbing headlines | SaaS Sprints Clips

🔗

• The secret to attention-grabbing head...

➟ Product launches should be different from marketing launches

🔗

• Product launches should be different ...

➟ Subscribe to our newsletter 'The Sprinter'

/ 7063723586229858304

𝗙𝗼𝗹𝗹𝗼𝘄 𝗢𝗻 𝗦𝗼𝗰𝗶𝗮𝗹

➟ Linkedin

🔗

/ saas-sprints

➟ Twitter

🔗

/ saas_sprints

Thank you for Watching, How to Escape Ineffective Content Marketing | Nemanja Zivkovic | The SaaS Sprints Podcast | Ep #21

#ContentMarketing

#MarketingStrategy

#DigitalMarketing

#PodcastEpisode21

#SaaSSprints

#CustomerEngagement

𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗦𝗲𝗮𝗿𝗰𝗵𝗲𝘀:

nemanja zivkovic saas sprints podcast

effective content marketing tips

content marketing mistakes to avoid

the saas sprints podcast episode 21

improving content strategy

nemanja zivkovic's marketing insights

saas industry trends

content marketing roi

podcast on content strategy

boosting marketing effectiveness

How to make YouTube work for your B2B tech company?

My guest is Aleksandar Askovic, a YouTube SEO and Marketing Wizard with over 10.000 videos optimized!

He's an experienced IT Journalist and Social Media Specialist with a proven track record and history of working in the computer games industry. Skilled in Media Relations, Journalism, Television, Media Production, and Video Game Journalism. Strong media and communication professional.

Ready to build your and your team’s brand? Let’s get into it.

Here's what we talked about:

00:00 - Intro

03:00 - The most important tips for B2B and SaaS for YouTube metrics

07:28 - Intro, timestamps, and hooks for podcasts

09:50 - How to make podcasts more interesting?

13:42 - Why do companies lack the execution of content marketing?

18:09 - What leads to healthy and fun discussions on the podcast?

24:14 - Creative examples of how to make an interesting podcast

28:38 - SEO should be the main focus of YouTube channels

35:03 - Relevant ways to use hashtags

39:50 - Steps for developing a successful channel

47:44 - Where can you find Aleksandar on social media?

49:47 - Recommended tools for YouTube

51:10 - Where will the video content go next in the years to come?

53:59 - Outro

Connect with Aleksandar:

https://www.linkedin.com/in/aleksandar--askovic/

Got any questions for us?

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Steve Schmidt, Steve has been a part of world-class B2B sales organizations, including Outreach, AT&T, and T-Mobile, and was the Founder & CEO of TIDAL 2020-2022 (M&A).

Working with CEO's of companies who are at $1 million - $10 million in revenue as his niche and expertise reside in world-class top-of-funnel capture for niche markets.

Founding the patented 3P framework for the top of the funnel in 2021, Steve continues to simplify the framework of outbound prospecting with his latest digital training, "SOS", the Sales Operating System.

Here's what we talked about:

00:00 - Intro

00:45 - Music as inspiration

04:59 - Pressure creates greatness

09:27 - Connecting with people and exchange of values

13:54 - Take time to see what direction are heading

19:02 - Growing and working with your community

27:35 - Everybody wants premium content but they don’t want to pay for it

32:40 - What makes you stand out from business perspective?

40:25 - Stick to the basics to stay away from burnout

42:42 - Don’t just try to sell; try to create relationships with your customers

45:45 - Outro

Connect with Steve:

https://www.linkedin.com/in/stevenwschmidt/

https://linktr.ee/stevesellsstuff

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

YouTube: https://www.youtube.com/@funky_marketing

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Andrew Davies, CMO @ Paddle. Formerly @ Optimizely; Co-founder Idio (now Optimizely) (acquired 2019). Startup advisor and a person who helps companies scale their software business better, faster, and safer.

Here's what we talked about:

00:00 - Intro

06:56 - Merging two companies cultures, good or bad?

09:14 - How should companies think about going the market?

13:00 - Value insight over revenu

14:50 - Should founder outsource work or hire help

19:30 - The founder story and evolution as the company grows

23:17 - Strategic narrative frameworks

26:34 - Ideal customers

32:30 - Customer experience sets up better buyers journey

36:30 - Specific actions to tell the story and bulid brand

40:52 - Tactics of taking action into your own hands

48:37 - Outro

Connect with Andrew using these links:

https://www.linkedin.com/in/andjdavies/

https://space.paddle.com/

https://www.paddle.com/studios/features/we-sign-tomorrow-documentary

https://www.paddle.com/ai-launchpad

Got any questions for us?

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

#funkymarketing #b2b #marketing #sales #demand #revenue #podcast #contentmarketing #strategy

My guest today is Christopher Hann, Head of Marketing Paal15, a consulting and go-to-market agency working exclusively in B2B tech.

He has been in marketing for over 10 years and has come up with a way of doing things that generally gets decent results.

It’s all about making sure everyone in the business is on the same page every step of the way. He starts by really getting to know a business by interviewing people in different departments, which helps him discover USPs and customer pain points. He also delves into the data to see if the current customer base matches the ICP (and if they don't speak to senior stakeholders to understand if the ICP needs to change or if marketing needs to pivot to actually bring in people who fit the ICP).

Once he has all the data and insights he needs, he'll create a custom plan that takes everything he has learned. Here's how he usually breaks it down:

1. Understanding the Market

2. What Makes Us Special

3. Telling A Story

4. Getting creative

Having worked across B2B & B2C, he finds that this high-level methodology is usually a good jumping-off point, but no plan survives the first engagement, so flexibility and adjustments become extremely important.

We went deep into all of it today!

Here's what we talked about:

00:00 - Intro

03:50 - Understanding the business and the people you are working for

07:49 - Understanding the market

09:40 - Telling a story

13:00 - Messaging, positioning, and narrative

16:39 - How close should the CEO/founder be with creating the story?

19:40 - How important is the creative?

22:52 - What to do next when you get everything settled with foundation?

26:26 - There is no right/wrong way of doing marketing

28:26 - How to know if you have the right position and message?

39:50 - When do companies start thinking about marketing?

43:30 - Where can people learn about marketing?

47:30 - Outro

Got any questions?

Connect with Cristopher on LinkedIn: https://www.linkedin.com/in/christopherhann1988/

Subscribe to the FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy8xNDc5ZWNkMC9wb2RjYXN0L3Jzcw==

My guest today is Trevor Longino, Founder of CrowdTamers. CrowdTamer, leader, and growth content marketing thinker. FI Mentor since 2017. His mission is to help 1,000 founders make more than $1MM in annual revenue.

If you’re already listening to the Funky Marketing podcast, we’d appreciate you giving us a review: RateThisPodcast.com/funkymarketingshow

Our guest is Jemmi Laaninen, Marketing Ops Director at Leadoo Marketing Technologies. 

What's marketing ops?

It's making problems disappear before other people even had those on their radar, smoothing friction, and enabling others to focus on the things that matter the most.

It's also being the Emotional Support Marketer.

That's where Jemmi excels!

Put together analytical numbers-nerd, who loves to study behavioral data and the human mind, has vast experience in digital marketing, project management, and martech, and who loves systems but also thrives with endless curiosity and opportunities, and you'll get Jemmi.

When she was a kid she wanted to become a psychologist when she grow up, but she was told she was too sensitive for that. She became a marketing professional instead. Her mom said she just literally clearly wanted to work with the human mind in one way or the other it seems.

So I have worked with B2B and SaaS businesses for the better part of my career, in marketing and business development-related roles, leading key accounts, product launch marketing initiatives, teams, and business-critical projects. Acting as the glue between different functions and finding always better ways to work together are one of the most rewarding parts of her work.

Here's what we talked about.

0:00 - Intro

2:39 - Jemmi's background

4:45 - Overthinking leads to complication 

6:08 - How has the company evolved since Jemmi joined

10:23 - Setting up things for further growth

11:53 - Marketing can’t do it alone

15:20 - Getting into CRM is a must!

16:20 - Measuring marketing against the MQLs

17:05 - Understand what you can measure 

18:37 - Combining data for marketing and sales

21:38 - Story and the buying experience is what differentiate companies

24:09 - Make your website the BEST possible sales channel!

25:52 - DON’T force everyone through the SAME sales funnel

29:38 - Technology won’t make any difference

34:09 - "Color of the button" myth DEBUNKED

37:10 - Rebranding and changing the website does not equal success

40:26 - Internal efficiency of marketing ops is crucial for the company

48:23 - The weirdest list that Jemi has created

50:09 - Books help us escape the real world

51:16 - What are people inside Jemmi's team doing

55:21 - Outro

Follow Jemmi on LinkedIn: https://www.linkedin.com/in/jemmi-laaninen/

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!

Nemanja Zivkovic was recently a guest on the Spamming Zero Podcast by Flip CX where he shared a lot talking to Brian Schiff and James Gilbert! That episode was originally published here https://podcasts.apple.com/us/podcast/spamming-zero/id1626323789?i=1000591894451

It’s a fresh new year! No better time to add a little unconventional thinking to your marketing strategy - and no better source for top tips in that department than Nemanja.

He sat down with Brian and James to share what going funky has done for his career and what it can do for all your organizations out there - this week, on Flip’s Spamming Zero Podcast.

The episode is now officially LIVE (woot woot!) ☺ You can find it in most places, but here's the link to the Apple Podcast:

Apple Podcasts: https://lnkd.in/dewF-Nv8

#marketing #podcast #automation #creativity #content #funkymarketing

Our guest is Michelle J Raymond! She spent 20+ years in B2B sales roles and discovered social selling on LinkedIn around eight years ago.

Her business Good Trading Co was created to share what she has learned with business owners who recognize that the modern B2B buyer is online.

She's a globally recognized Company Page expert by her peers and the LinkedIn Pages team. 2X LinkedIn author - Business Gold and The LinkedIn Branding Book. 

She lives in Sydney but has the pleasure of working with clients globally. 

Nemanja and Michelle talked about a lot of topics! Here's an overview:

0:00 - Intro

3:02 - Michelle's work motivation and passion

4:10 - Figuring out LinkedIn 

7:13 - LinkedIn pages and groups are making a COMEBACK?!

9:15 - Why it’s important to develop a company's and personal brand

13:00 - Marketing agencies DON’T DO marketing for themselves

15:20 - When you should start posting on the company page?

19:13 - Don't give up on LinkedIn

21:27 - LinkedIn Company Page’s = Small vs Big Team Approach

25:18 - Prioritize the content your audience wants to see

27:24 - Remind people to visit your company page

33:02 - Use the page to attract employees

37:48 - Leaders should lead by an example

38:50 - Support your employees to achieve their goals

40:04 - The MOST important things that DRIVE company pages

46:46 - Create content with a longer shelf life

52:35 - Outro

Follow Michelle on LinkedIn: https://www.linkedin.com/in/michelle-raymond-goodtradingco/

Check her website: http://michellesquared.com/

THE LINKEDIN BRANDING BOOK: The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth (English Edition): https://www.amazon.it/dp/B0BM6CQ68K?geniuslink=true

Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages: https://www.amazon.com/dp/0473605104/ref=tsm_1_fb_lk

Subscribe to the Funky Marketing Show on any podcast platform and drop a question.

---------------------------------------------------------------------------------------------------

Funky Marketing is a podcast in which we're talking with entrepreneurs, marketers, advertisers, designers, artists, and all those people that are doing an amazing job for amazing people.

Listen on:

Anchor: https://anchor.fm/funky-marketing

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-show/id1501543408?uo=4

Our website: https://www.funkymarketing.net/

Need help?

Go to https://www.funkymarketing.net/contact-us/ and schedule a call with us! We offer free 30-minute consultations! Let’s talk and see how we can make your business GROW!