Funky Marketing: Bold Strategies for B2B Growth and Revenue

In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO to gain a competitive edge.

Actionable Steps:

- Identify "Money Keywords": Focus on bottom-of-the-funnel keywords that directly drive leads and demos.

- Tailor Website Messaging: Ensure your website quickly communicates your unique value and builds trust with clear proof of results and customer testimonials.

- Leverage Competitor-Based Content: Create alternative and comparison-based pages to capture demand from prospects evaluating similar solutions.

- Partnerships for Link Building: Build partnerships with companies that target the same ICP but are not direct competitors, and create content that brings reciprocal business opportunities.

- SEO for Mid-Funnel Content: Develop content around real problems your prospects face and the solutions your product offers.

Connect with Sam:

LinkedIn: https://www.linkedin.com/in/samdunning/

Breaking B2B: https://www.breakingb2b.com/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SEO #ContentMarketing #DemandGeneration #SaaSMarketing #SEOforB2B #LeadGeneration #DigitalMarketing #PartnershipMarketing #WebsiteOptimization

In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets.

Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strategies, align marketing with sales, and improve your demand generation efforts.

Sam dives into how Loxo revolutionized its approach by focusing on speed and efficiency, all while tackling the challenges of balancing demand creation with demand capture. They also explore how modern B2B companies can utilize empathy and personalization in their strategies to drive customer success.

Key Actionable Steps for B2B Companies:

1. Move Fast, Iterate Faster: Test campaigns, gather insights, and optimize quickly to outmaneuver larger, slower competitors.

2. Demand Creation vs. Demand Capture: Prioritize demand creation in emerging markets to build brand awareness, and shift to demand capture tactics when leads are further down the funnel.

3. Emphasize Data-Driven Marketing: Use clear metrics that align with sales goals. Avoid vanity metrics like MQLs and focus on pipeline and revenue impact.

4. Align Marketing & Sales: Create unified goals between your marketing and sales teams, ensuring that both departments are working toward the same revenue objectives.

5. Personalize at Scale: While true empathy can't be automated, leverage scalable personalization tactics such as one-to-one outreach in key stages of the buyer's journey.

6. Focus on Customer Success Early: As you scale, shift attention to customer success to retain clients, reduce churn, and grow accounts, especially in long sales-cycle B2B environments.

7. Prepare for Multichannel Attribution: Simplify attribution tracking with tech-minimalist tools and make sure you measure pipeline progress to ensure long-term growth.

Key Takeaways:

- The advantages of speed in B2B demand generation and how fast iterations help you stay ahead.

- The balance between demand creation and demand capture, and how each strategy plays a role in scaling B2B businesses.

- How empathy and personalization can humanize your B2B marketing and increase customer retention.

- Why aligning marketing goals with sales objectives is essential for pipeline success in B2B companies.

- Real-world examples of failures and how to learn from them to build better B2B marketing strategies.

Connect with Sam:

LinkedIn: https://www.linkedin.com/in/samkuehnle/

Substack: https://samkuehnle.substack.com/

Loxo: https://loxo.co/blog/home/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#B2BMarketing #DemandGeneration #CustomerSuccess #SalesAlignment #MarketingStrategy #FunkyMarketingPodcast #EmpathyInMarketing #Personalization #B2BSuccess #BusinessGrowth

Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success

In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marketing and how it's changing the landscape for companies on LinkedIn. Without a guest today, we’ll explore the strategies to leverage LinkedIn, influencers, and content to create not just awareness but meaningful engagement and revenue.

Key Recommended Activities:

📈 Leverage LinkedIn’s Shift: Focus on LinkedIn as a critical platform for B2B sales and trust-building. It’s no longer just a resume platform; it’s where your buyers connect and learn. Prioritize consistent, value-driven content.

👥 Identify and Collaborate with Influencers: Partner with influencers who are trusted in your industry. It’s about reaching the right audience with authentic, relevant content rather than just focusing on follower count.

💡 Create Demand through Content: Develop content that not only drives awareness but also inspires action. Aim for conversions and deeper relationships, not just likes and shares.

🎥 Adopt Vertical Video: Start using short, authentic vertical videos on LinkedIn. The platform’s algorithm is favoring video content, making it an ideal format to increase visibility and engagement.

🛠️ Build Executive Presence: Encourage your company’s executives to be active on LinkedIn. Thought leadership content from leadership teams is a powerful way to engage and build trust with your audience.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@dilimanac

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#InfluencerLedContent #B2BSales #MarketingStrategy #LinkedInInfluencers #BusinessGrowth #VideoMarketing #Podcast

In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn engagement to drive business growth and foster relationships with decision-makers. Plus, discover how to turn engagement into action with genuine conversations and smart outreach tactics.

Key Recommended Activities from the Episode:

1. Post Consistently on LinkedIn:

Aim to post at least once a day to maintain visibility without overwhelming your audience. Experiment with different formats like text posts, polls, carousels, and videos to see what resonates best.

2. Mix Content Types:

Use a variety of content formats such as industry insights, customer stories, educational posts, and polls to engage your audience. This allows you to understand what your audience finds valuable and helps you dominate the feed.

3. Engage Actively with Your Audience:

Don’t just broadcast your message; build relationships. Respond to comments on your posts and ask open-ended questions to encourage more discussion. Comment on others' posts with insights and questions to build deeper connections.

4. Identify and Act on Buying Signals:

Pay attention to signals such as likes, comments, and profile visits. These are strong indicators of interest. Reach out to people who engage with your content using personalized messages to open genuine conversations.

5. Turn Engagement into Action:

Use engagement (likes, comments, profile visits) as an opportunity to start conversations. Message people who interact with your posts to explore their needs and see if there's a fit for further discussion or collaboration.

6. Utilize LinkedIn as a Conversion Tool:

LinkedIn is not just for branding, it's a powerful conversion platform. Engage in direct messaging with those who show interest in your content to convert leads into business opportunities.

7. Host LinkedIn Live Sessions and Events:

Regular live events or audio sessions can help you stay connected with your audience, showcase your expertise, and engage in real-time conversations. Use these events to share knowledge and build your community.

8. Leverage Company and Personal Branding Together:

Encourage team members to be active on LinkedIn to build both the company and individual brands. The collective activity will enhance the company's visibility and foster engagement from a wider audience.

9. Test and Optimize:

Continuously test different types of content, posting frequencies, and engagement strategies to find what works best for your audience. Use these insights to refine your LinkedIn approach over time.

These activities will help you build a more effective LinkedIn presence, foster engagement, and drive business outcomes.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

Hashtags:

#LinkedInMarketing #B2BMarketing #LeadGeneration #EngagementStrategy #FunkyMarketing

Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketing. We also explore the role of social commerce, AI, and building an authentic brand narrative.

💡 Actionable Steps from This Episode:

1. Leverage Influencers Across the Funnel:

Integrate influencers at every stage of the funnel, from awareness to sales. Build long-term relationships rather than one-off campaigns.

2. Adopt a Holistic Social Commerce Strategy:

Use influencer content beyond social media and integrate it into e-commerce sites and other brand touchpoints.

3. Develop a Singular Brand Point of View:

Define a consistent brand narrative that resonates with your audience. Avoid jumping on trends that don’t align with your core brand values.

4. Invest in Social Media as a Business-Critical Practice:

Senior leadership should prioritize social media, investing in dedicated teams and strategies aligned with business goals.

5. Optimize for Different Platforms:

Treat each platform uniquely and create content tailored to the audience and behaviors on each channel.

6. Balance AI and Human Creativity:

While AI can streamline processes, human creativity and relationship-building are still crucial for successful influencer marketing.

7. Educate Your Audience:

Focus on consistently educating your audience to build thought leadership, especially when entering new markets or launching products.

8. Prepare for the Future of Social Leadership:

Expect to see Chief Social Officers in the C-suite within five years. Build teams that combine social expertise with business acumen.

9. Use Storytelling to Build Brand Loyalty:

Craft stories that resonate emotionally with your audience, while staying true to your brand’s core values and message.

10. Experiment and Learn:

Be open to trying new strategies and platforms. Failure is part of the process—use it as a learning experience to refine your approach.

Follow Christine Göös

LinkedIn: https://www.linkedin.com/in/christinegoos/

Website: https://www.christinegoos.com/

House of content podcast: https://podcasts.apple.com/us/podcast/house-of-content/id1681192360

Follow Funky Marketing:

Website: funkymarketing.net

LinkedIn: Funky Marketing

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#InfluencerMarketing #SocialCommerce #BrandStorytelling #MarketingStrategy #Podcast #FunkyMarketing #AIinMarketing #SocialMediaTrends #B2BMarketing #ContentCreation

🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for long-consideration products.

Charlie shares his insights on how brands can leverage data for marketing optimization, how to align marketing and sales goals, and why outdated outbound strategies need to be reconsidered in today’s buyer journey. We also cover the shift in buyer behavior and how companies should adjust their strategies to thrive in the modern B2B world.

💡 Actionable Steps from This Episode:

- Leverage Data for Better Decision Making: Analyze the data to understand buyer intent and improve marketing performance.

- Focus on Brand Over Outbound: Invest in building brand loyalty rather than relying solely on outbound sales strategies.

- Update Your Attribution Models: Implement self-reported attribution to get closer to the truth of what drives revenue.

- Optimize for Long-Consideration Products: Adjust your funnel and measurement strategies to better fit long sales cycles.

- Use CRM Data to Prioritize Leads: Combine CRM data with probabilistic models to predict conversion rates more accurately.

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Charlie de Thibault’s LinkedIn: https://www.linkedin.com/in/charliedethibault

👉 This is the video Charlie did to handle self attribution free text box https://www.linkedin.com/feed/update/urn:li:activity:7059088668828786688/

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#DataDrivenMarketing #SalesAttribution #MarketingStrategy #B2BMarketing #FunkyMarketing #SelfReportedAttribution #RevenueGrowth #CharlieDeThibault #SalesOptimization #LeadPrioritization

🎙️ Welcome to the Funky Marketing Podcast!

In this episode, I sit down with Sam O’Brien from Dealfront to explore how companies can harness the power of sales intelligence. We talk about leveraging tools like Dealfront and Leadfeeder, balancing short-term wins with long-term growth strategies, and the importance of GDPR compliance when expanding into regulated markets like Europe.

Check out Dealfront & Leadfeeder using this link: https://leadfeeder.partnerlinks.io/funkymarketingpod

Sam breaks down actionable strategies, including using intent data to target high-conversion prospects, creating a seamless sales-marketing flywheel, and personalizing outreach for better results. These are must-know tactics for B2B marketers looking to enhance their impact and drive growth.

💡 Actionable Steps from this Episode:

- Leverage Intent Data for High-Intent Prospects

- Create a Sales-Marketing Flywheel

- Personalize Outreach Using Data Insights

- Balance Short-Term Wins with Long-Term Brand Building

- Ensure GDPR Compliance for International Expansion

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

👉 Website: https://www.funkymarketing.net/funky-marketing-show/

👉 Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

👉 Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

👉 YouTube: https://www.youtube.com/@funky_marketing

Important Links:

👉 Dealfront & Leadfeeder: https://leadfeeder.partnerlinks.io/funkymarketingpod

👉 Connect with Sam O’Brien on LinkedIn: https://www.linkedin.com/in/samobrien

👉 Connect with Nemanja on LinkedIn: Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

👉 Funky Marketing Website: https://funkymarketing.net

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#SalesIntelligence #MarketingStrategy #LeadGeneration #FunkyMarketing #B2BMarketing #IntentData #SalesAndMarketingAlignment #PersonalizedOutreach #GDPRCompliance #SamOBrien #Dealfront #FunkyMarketingPodcast #Leadfeeder #B2BSaaS

In the latest episode of the Funky Marketing Podcast, I had the pleasure of sitting down with Roman from Grouts Online, a true expert in B2B SaaS marketing. We dove deep into the nitty-gritty of paid search and social strategies, and let me tell you, there are some game-changing insights you won't want to miss.

💡 Key Takeaways:

Paid Search vs. Paid Social: Understand the strengths and limitations of each. Paid search can give you quick wins, especially in less competitive spaces, while paid social is more of a slow burn, gradually building awareness and trust over time.

Setting Up for Success: Start with a solid foundation—know your audience, refine your targeting, and never underestimate the power of a well-crafted landing page.

Creative Content: In today’s crowded digital landscape, your ads need to stand out. We talked about the power of memes, thought leadership ads, and why your creatives should feel organic and engaging.

LinkedIn Ads on a Budget: Whether you're working with under 5k or have more to spend, the approach needs to be strategic. Retargeting, audience insights, and experimenting with content are key to maximizing ROI.

Self-Reported Attribution: Don’t just rely on the numbers—get the qualitative data too. It’s crucial for understanding how your marketing efforts are truly impacting your audience.

Useful links:

Roman's LinkedIn: https://www.linkedin.com/in/roman-krs/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#B2BMarketing #SaaSMarketing #PaidSearch #PaidSocial #DigitalMarketing #LinkedInAds #MarketingStrategy #GrowthHacking

#BusinessGrowth #FunkyMarketing

Today, I had the pleasure of speaking with Adam Kirch, a seasoned messaging strategist and B2B conversion copywriter.

Adam is not just any copywriter; he's a B2B SaaS copywriter and messaging strategist who has mastered the art of turning vague homepage messaging into clear, compelling, and conversion-driven narratives.

He’s helped fast-growing startups like Helios.io, Raft.io, and neptune.ai transform their web presence, leading to impressive results—think 80% conversion lifts and 56% more qualified leads.

He shared some invaluable insights on how SaaS companies can elevate their messaging to stand out in crowded markets.

Key Takeaways:

Customer-Centric Messaging:

Many companies make the mistake of crafting messages too close to their own perspective, rather than their customers'. Adam emphasized the importance of truly understanding your customers—know what they value and why they choose your product over competitors. Your homepage messaging should reflect this deep understanding, not just generic benefits like "faster" or "easier."

The Importance of Differentiation:

In competitive SaaS markets, differentiation is key. Adam pointed out that many SaaS homepages look the same because they all try to meet customer expectations in the same way. However, it's crucial to highlight what makes your product unique as early as possible on the homepage to capture attention and stand out.

Structuring the Homepage:

Adam recommends using a messaging hierarchy that presents information in the order customers need to hear it. This means leading with differentiation and addressing the customer's main concerns upfront. Avoid cramming the page with unnecessary information; instead, focus on building trust and clearly communicating your value proposition.

Testing and Iteration:

Validate your messaging with your target audience using tools like Winter or Usertesting.com. Adam shared a cautionary tale of a company that saw a 90% drop in conversions after redoing their homepage messaging without customer input. Regularly iterate on your homepage based on customer feedback and performance metrics.

Action Steps:

Talk to Your Customers: Gather direct feedback to understand their pain points and what they value most about your product.

Refine Your Homepage: Ensure your homepage clearly differentiates your product and aligns with customer expectations.

Test Your Messaging: Use tools and customer feedback to validate and refine your messaging continuously.

Adam's insights remind us that effective messaging isn't just about what we want to say—it's about what our customers need to hear. Let's get closer to our customers and let their voices guide our messaging strategies.

Useful links

Adam's Linkedin: https://www.linkedin.com/in/adam-kirsch/

Adam's website: https://adamkirsch.co/

Nemanja's LinkedIn: https://www.linkedin.com/in/zivkovicnemanja/

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#SaaS #B2BMarketing #Copywriting #HomepageDesign

#CustomerExperience #MarketingStrategy #ProductDifferentiation

#SaaSTips #B2BContent #ConversionOptimization #MarketingPodcast

In this episode of the Funky Marketing Podcast, I had an insightful conversation with Shiv Narayanan, the CEO of How to SaaS. Shiv shared valuable lessons from his extensive experience in guiding private equity investors and CEOs in scaling SaaS companies, with a special focus on post-acquisition marketing strategies. Here are some key takeaways and recommended actions from our discussion:

Key Insights:

Post-Acquisition Marketing: Shiv emphasized the importance of foundational elements in post-acquisition marketing, such as getting TAM and segmentation right, ensuring strong product marketing, and having the necessary sales enablement resources in place.

Value Creation: Investors acquiring companies aim to uncover value creation levers. Shiv discussed the crucial role of a strong marketing strategy in enhancing enterprise value post-acquisition.

The First 100 Days: The first quarter after an acquisition is pivotal. Shiv outlined the critical steps companies should take in this period, including getting data in order, reallocating budgets, and ensuring the right team is in place.

Understanding Core Business: Shiv advised companies, especially those transitioning from services to products, to clearly define their core business and expand into adjacencies that complement their strengths.

Diversified Go-to-Market Strategy: Shiv discussed the importance of a diversified go-to-market strategy, leveraging channels like LinkedIn for thought leadership but relying on strong partnerships and direct relationships for business growth.

Recommended Actions:

Focus on Fundamentals: Whether you're a newly acquired company or preparing for acquisition, ensure that your foundational marketing elements are robust.

Prioritize the First 100 Days: Post-acquisition, focus on getting your data in order, setting up actionable steps based on data insights, and ensuring the right team and budget are in place.

Understand and Define Core Business: Before expanding into new areas, make sure your core business is well-defined and optimized for growth.

Leverage Multiple Channels: Use LinkedIn for thought leadership and awareness, but don't rely solely on it. Build direct relationships and partnerships that align with your business objectives.

Useful links:

Shiv Narayan LinkedIn: https://www.linkedin.com/in/shivnarayan/How to SaaS: https://howtosaas.com/Exit ready marketing: https://www.amazon.com/Exit-Ready-Marketing-Framework-Maximize-Valuation/dp/1544546106Post-acquisition marketing: https://www.amazon.com/Post-Acquisition-Marketing-Create-Enterprise-Value/dp/1544519974

Subscribe to the FUNKY MARKETING podcast on any podcast platform and drop a question here in the comments.

Website: https://www.funkymarketing.net/funky-marketing-show/

Apple: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

Spotify: https://open.spotify.com/show/136A3zxZ5JYCukvphVP56M

YouTube: https://www.youtube.com/@funky_marketing

Give us a review: https://podcasts.apple.com/us/podcast/funky-marketing-bold-strategies-for-b2b-growth-and-revenue/id1501543408?uo=4

And if you need help, check out the Funky Marketing Pricing page: https://www.funkymarketing.net/pricing/

#SaaS #Marketing #PostAcquisition #DataIntegration #ContentStrategy #Leadership #Podcast