With all of the spamming and scamming that happens daily on the Internet, how do you know that what you’re doing is ethical? Not only is it just plain bad to be unethical, but it’s also not effective. If you engage in unethical practices, you won’t build a real fan base that sees your content … Ep. 018: Ethical Content Marketing: Are You Doing It Right?  Read More »

If you’re hoping to make money from a sales funnel, then by far the most important thing to consider is your targeting. In other words, how are you ensuring that it’s the right person who is receiving your marketing messages? How are you ensuring that the people who find their way to start of your … Ep. 017: Why Targeting is Everything for Your Sales Funnel Read More »

Marketing likes at the heart of all business endeavors. If you want to turn your business into a profit-generating machine, then pay attention to these 5 psychological marketing principles: #1 – Color Psychology Depending on your audience and niche, you can use color psychology to your advantage. For example, a professional journalism outlet does not … Ep. 016: The 5 Core Principles Of Do-It-Yourself Marketing Read More »

Do you have a proper sales funnel set up for your business yet? Do you have a plan for attracting new customers and then leading them by the hand from the point where they’re just discovering your brand, to the point where they feel familiar enough and trusting enough that they’re willing to part with … Ep. 015: Warming Up Your Leads: The Watch Salesman Read More »

The Importance of Why in Sales  When you’re selling something through a sales funnel, a landing page or an e-commerce store, the most important thing to keep in mind at all times is why.  Why are you selling what you’re selling?   Why should your audience care?  Why is your product worthwhile?  Because when you answer … Ep. 014: What You Don’t Know About Why In Sales Could Hurt You Read More »

The Power of Increments in Selling  An increment is a small change. If you count to ten by going from 1.1 to 1.2 to 1.3, then you are counting in increments.  In psychology, increments are a powerful concept that has been shown to accomplish incredible things. And in selling, this psychological concept becomes an incredibly … Ep. 013: Power Of Increments Advice Every Entrepreneur Will LOVE! Read More »

When it comes to making money online, there are a number of different things you need to consider. But no matter what strategy you are using overall, if you plan on selling something, then eventually your success is going to come down to your ability to persuade. That means writing a sales script that will … Ep. 012: How to Write Persuasive Copy That Sells Every Time Read More »

There are a ton of resources out there that you can look into if your objective is to start selling online. You can find guides to persuasive writing, to creating a sales funnel and to managing a PPC campaign. But before you can take advantage of any of this advice, you first need something to … Ep. 011: How To Find Or Create Products To Start Selling Online Read More »

When it comes to selling things to your visitors, a good way to think about your objective is in terms of ‘barriers to sale’. Of course, you need to make sure that your visitors are interested in what you’re selling, that they know what it is and that they think it’s worth the money. But … Ep. 10: What You Don’t Know About Barriers To A Sale Could Hurt You Read More »

There I was, a new mom looking to build an online business trying to work full time in law enforcement and build an online business.  The thing is, at the time I was making money and finding people who wanted to buy my product and services. The big problem was that I was actually not making any profit in … Episode 9: Fear Of Failure Beating Tricks All Solopreneurs Need To Know  Read More »