Say hi to Nico Willson on the show today. He co-founded Futsol. A lifestyle destination for football lovers. They sell sophisticated football apparel for on and off the pitch.

Despite football being the most universal sports in the world. A sport where no matter where you are you can drop a ball and have a kickabout with someone - no matter your background, race, language or gender. But it's a game that's lost some of its charm - embroiled in over-commercialisation and at times, corruption. From dodgy world cup contracts to share price signings. A fight against racism to diva managers and gross invasions of privacy on the public stage. Distracting us from the soul of the sport.

Futsol are deliberately swimming against the cultural tide of the sport. Inviting us to fall back in love with this beautiful game through a range of nostalgic capsule collections often collaborating with photographers and graphic designers. But their ambitions are not limited to product alone. They want to become the 'Rapha of Football' with club houses and community pitches of their own in the not too distant future.

In this episode we talk about the journalistic origins of the brand, what football is missing and their vision for the future beyond product into experiences and community.

Enjoy.