Our guest on #StartupOfTheWeek this week is Steven Cohen, the co-founder and Managing Director of Sage Pastel Accounting. What some of you will remember is that the company didn’t always go by this name, and we explore this while also chatting to Steven about his early days starting the business in a single, small office with two other founders and one support person, to experiences he is now having as he explores new territory in the cloud and how this is the next step for this large organisation with multimillion rand profits. Steven has some strong views on what will make an entrepreneur and business successful and shares these openly with us. He is an entrepreneur worth emulating, so don’t miss this conversation.