The urge to convert and scale up a small business to a medium to large enterprise is one of the most common goals among business owners. However, contrary to popular belief, scaling up a business is not just a goal for most entrepreneurs, but also a necessary step to running a business successfully. Christo Botes, Executive Director at Business Partners Limited, joins Hlubi Mboya and Gareth Armstrong in studio where he explains that a business owner must consciously choose to scale up rather than simply reacting to a growing market share – find out what this means (and much more) by listening to this important conversation.