Guest: Yair Yona. Yair is a Tel Aviv based entrepreneur in the fields of digital marketing, music and culture. He had been an active musician in number of local bands along with releasing music as a solo act. He was a radio show host, a record store guy, a CMO in three startups and manager and co-manager of three indie record labels. Yair's current project is his digital marketing agency Lentils that focuses on promoting impact and social awareness crowd-funding campaigns for NGO's and startups. He is a partner in Tel Aviv's 'Capsula' genre-blending art events, and hosts the On It workshop about day to day personal empowerment for effective work, projects and tasks managment. We talk about lentils, crowdfunding, social impact, the music industry x new Technologies, self-management, and tips of how not to lose it completely.
Soundtrack: It's Not the Heat (It's the Humidity), Yair Yona.
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