In this fireside chat episode, Hannah Cook - Head of Growth at the Pull Agency, is looking back on 2023.

Armed with our agency and podcast guest insights, there are a wealth of trends and shifts in the health and beauty industry to reflect on. So, what are they and what do they mean for your brand in 2024 and beyond? Listen to find out

The Pull Agency is a creative agency & consultancy, delivering transformation through brand strategy, design and technology, and specialising in health & beauty. Pull believes that inside every brand there is a better story waiting to be told. Pull’s aim with the Future of Beauty research and podcast series is to provide unique consumer insights that provide inspiration to marketers to make their brands more relevant and appealing to consumers.

In this episode, Sarah Carolides, one of the UK’s top functional medicine and nutrition specialists with over 20 years of experience is sharing her insights into the do's and don'ts of intermittent fasting. She will share her views on the benefits of intermittent fasting on your physical and mental health.

Learn more about how to approach intermittent fasting in a way for most benefit.

Sarah is one of the UK’s top functional medicine and nutrition specialists. With decades of experience helping and supporting people with nutrition and health problems, Sarah has changed countless lifestyles across the UK and worldwide. Sarah works with numerous leading companies across the UK in their workplace wellness programmes. Her approach: Working with doctors and consultants, her secret weapon is a whole-body approach that embraces everything from food, hydration and sleep to exercise, stress and even organisation.

This week, we are talking with Manuel Guerra from MG Skincare, the founder of a ground breaking line of botanical and effective skincare products. Created by Manuel, a former Dermalogica therapist and leading skin expert with over 20 years of industry experience, this skincare line aims to deliver professional-level results for a diverse range of skincare concerns.

In this episode, Manuel shares his views on the importance of the human touch within beauty & skincare and how this often overlooked aspect has inspired some ground breaking innovations for skin care treatments and products.

In this episode we are talking to Dr. Rabia Malik from SkinW1.

Dr. Rabia Malik is the only holistic aesthetic doctor in the U.K. whose entire practice is dedicated to collagen stimulation and skin health. She deliberately chooses not to work with injectables. She is a UK trained GP who set up a holistic skin practice in 2011 and since 2019 she has been based at The Wellness Clinic at Harrods, London. In 2021 she launched Skin W1, her skincare range dedicated to collagen stimulation without irritation. When it comes to skin health, Dr. Rabia believes less is more and is an advocate for a holistic approach to solving skin concerns and ageing well.

In this episode we welcome Gabby Hill - Product Development Chemist and Ian Baines - Technical Director at Pelham a product developer and packaging manufacturer of cosmetics products.

With interest and searches on sun protection continuing to rise over the last 15 years, we are exploring some of the key factors that determine how sun care products are developed and classified. We explore the differences and challenges in including SPF in skin care and make up products. And finally, we debate how the industry can step up to better educate and guide consumers in identifying products that are right for them at an individual level.

In this episode we welcome back Alice Langston - Marketing Manager for French skincare brand Caudalie. One year ago, we talked about what drives her passion for skincare and product ingredients that deliver both efficacy and sustainability. With 12 months of unprecedented growth for Caudalie since then, we reflect on key factors of fast growth and how to manoeuvre the challenges it can bring. We asked Alice her views on how to make the most of rapid growth whilst avoiding the pitfalls.

In this special episode, brought to you by the Pull Agency and the British Beauty council, we are covering the topic of inclusive packaging in the Health and Beauty Industry. Joining us are Trish Daswaney from Kohl Kreatives, Claire Green from KMI Brands and Sophie Lowe & Felicity Jones from Health & Beauty manufacturer Pelham.

This industry expert panel of brand marketers, agency and manufacturing leaders are exploring what inclusive packaging means and how the industry can step up its efforts for more accessible or universal packaging.

This week we welcome the founder of indie fragrance label MOODEAUX® - Brianna Arps.

Based on its belief that self expression is the best self care, MOODEAUX® turns accessorizing your mood into mindful self-care through longer-lasting, skin-nurturing eau de parfums backed by science. Ditching tradition, founder Brianna Arps set out in October 2021 to introduce a new standard: longer-lasting, skin-nurturing, earth-friendly blends that give subpar scents, questionable ingredients and wasteful packaging the side eye.

We talk to Brianna about the science of aromacology and its link to aromatherapy. We explore the power of fragrances to create memory connections and evoke emotions. How can you scale this experience that is as powerful as personal? We pondered whether the beauty industry is under-estimating the role fragrance can play as part of the overall product experience.

This week we welcome the founder of Nixi Body, formerly known as BP3 Underwear – Kelly Newton.

Kelly is a mum of six who designed her first pair of leak-proof knickers after struggling with menopause and little bladder leaks when playing hockey. Kelly is opening up the taboo conversation around incontinence. Since joining force with her business partner Coni, the business expanded into plastic free period products which in turn prompted a complete rebrand.

We talk to Kelly about the different stages of womanhood and how brands can contribute to keep woman active. We also explore what may trigger a rebrand and how to best navigate through this major undertaking.

This week we talk to Trish Daswaney, the founder of Kohl Kreatives a British Start-up company which set out to shake up the beauty world. Her company launched in 2018 with a Flex Collection of five bendy, easy-to-grip makeup brushes for customers affected by motor function issues. We will also tap into Trish' background of growing up and living in Asia to explore the differences between the UK and Asian beauty category.

Trish’s mission is to create products for people with disabilities and extends to anyone for whom makeup is a self-esteem booster. Trish is deeply committed to drive inclusivity within the beauty world. The company’s charity Kohl Kares, provides free cosmetic technique workshops to people undergoing gender transitions and receiving chemotherapy as well as with trichotillomania, alopecia, vitiligo.