Do you remember that “Most Interesting Man in the World” Dos Equis beer advertising campaign that ran most from 2006 to 2018? It seemed like each episode’s montage of experiences layered on more curiosity, which has some similarity to this episode’s guest Samyr Laine. While it wasn’t mentioned in our conversation, his time at Harvard also briefly included being Mark Zuckerberg’s roommate but it then you’ll hear briefly that interesting life included a 2012 Summer Olympics appearance, law school, then working for Major League Soccer, Jay Z, and Will Smith…before becoming a consumer-focused venture capitalist. Since much of that journey happened at the intersection of talent, brand, and culture…that’s where my conversation with Samyr stayed, which provided some excellent depth of insights. We analyzed the evolution of talent involvement within consumer goods and detailed our most valuable non-negotiables when it comes to being successful as a talent-led brand. Samyr and I also explain why we believe this is still early innings of building celebrity brands, but also the transition strategy required for more exit events. Moreover, we talk about the nuance between creators, athletes, and celebrities that could make or break a talent-led consumer brand. But these are just some of the fascinating topics we chatted about in this episode...

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