Welcome to a new year! For our first episode of 2025, we are speaking about customer experience. Our guest is the Global Head of Design Strategy in the CX Office of Samsung Mobile Experience based in Seoul, South Korea, where he directs all aspects of enterprise design- elevating the multitude of touchpoints that make an ‘experience’ in the modern commercial world. Join us to learn how brands and designers can ensure a positive customer experience and why it matters. | S7 E1 

ABOUT THE SERIES: Future of XYZ is a bi-weekly interview series that explores big questions about where we are as a world and where we’re going. Presented by iF Design- host of the prestigious iF DESIGN AWARD- Future of XYZ is also a proud member of the SURROUND Podcast Network. 

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