While “gut health” has transitioned from just another trending topic to an important aspect of health that impacts everything from energy levels to immunity…it also brought with it tons of new market growth and product development within the food, beverage, and supplement CPG categories. Because of this…there’s little doubt in my mind that consumers are certainly more aware and educated than ever about gut health. But even someone that’s been increasingly fascinated (for most of his career) with unlocking the valuable intersection of gut microbiome, technology, and consumer packaged goods, I still get frequently tripped up with the ever-evolving advancements, new marketplace linkages, and gaps in knowledge that those create about the consumer health topic. So, I decided again to ask my good friend Noah Voreades…who’s a scientific researcher and founder of the boutique consulting firm GenBiome that focuses on the intersecting areas of personalized nutrition, gut microbiome, genetic testing, CPG, and digital health. He’s undoubtedly the perfect person to add an exceptional amount of depth to an insightful conversation covering many important trends and disruptive forces that will most-certainly impact the future of microbiome space. Along with catching you up on the evolution of the “gut health” CPG category, we go a step further and talk about some exciting edges of product innovation and explain who might hold the keys to next wave of microbiome ingredient Innovation. We also explain why governmental programs like SNAP and the emergence of “food as medicine” is pushing large retailers to start fully embracing a health/wellness positioning. Additionally, how personalization layers like registered dietitians, wearable data, and artificial intelligence will play a growing role in the category’s future. Plus, we dive into the possible categorical impacts from GLP-1. Finally, we tackle an often-overlooked part of gut health…the small intestine. Which reminds me that I want to quickly show some love to Nimble Science for supporting this piece of content.

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