Future of Poultry

Nick Fereday, executive director, Rabobank and Christine McCracken, protein analyst, also at Rabobank, share their thoughts on how chicken can benefit from the adoption of GLP-1 weight loss drugs, the Make America Healthy Again movement and other changes to consumer perceptions of health and nutrition.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Chris Greene, national account manager, farm and ranch, Central Life Sciences, talk about how fly control and biosecurity impact poultry health and egg production.

Gina Sloan, founder of Agritx, and Mark Clements, editor-in-chief, poultry, discuss Agritx’s novel microbiome technology that helps chicks thrive and boosts bird performance.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Lynn Dornblaser, principal consultant at Mintel. examine the growing consumer preference for convenience in chicken consumption, as well as explore the dichotomy between premium and value.

Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, and Brian Earnest, animal protein economist at CoBank, discuss how changing consumer behaviors fuel genetic, artificial intelligence (AI), automation and other emerging innovations in the broiler industry.

Kevin Ryan, co-founder and CEO of Malachite Strategy and Research, joins Elizabeth Doughman, editor, WATT PoultryUSA and Poultry Future, to explore how technology is transforming the chicken consumer experience and how industry leaders can prepare.

How can the egg industry improve its sustainability in a measured and recognized way? Sofie Kilroy, Ph.D., sustainability manager, for poultry Europe and Central Asia with Trouw Nutrition, discusses how in this edition hosted by Mark Clements, editor-in-chief, poultry.

Kay Russo, DVM, partner, RSM Consulting, joins Elizabeth Doughman, editor, WATT PoultryUSA, to discuss the U.S. Department of Agriculture’s (USDA) response to the avian influenza outbreak in poultry and dairy cattle, the risk of disease spillover to humans and what actions are most likely to stop the spread of the virus.

Elizabeth Doughman, editor, WATT Poultry USA and Poultry Future talks with Bill Potter, Ph.D., poultry food safety and processing extension at the University of Arkansas, about how the poultry industry can prepare for the U.S. Department of Agriculture (USDA) Food Safety and Inspection Service (FSIS) proposed Salmonella Framework for Raw Poultry Products.

Mélina Gourvennec, marketing manager with AgriProTech, discusses the role that laser technology can play in enhancing farm biosecurity.