Welcome to the PwC-KWHS Podcast Series for High School Educators on Business & Financial Responsibility.
I’m Diana Drake, managing editor of Knowledge@Wharton High School, and today we are talking about the economic value of higher education and how to help students prepare to manage college costs and debt. During our discussion, we will traverse the rugged financial landscape that surrounds higher education. Students are faced with ever-rising tuition costs, staggering student-loan debt, a difficult job market and the inevitable question: Is college worth the investment? I’m here today with two experts who will help us sort through these important issues, and offer high school educators some practical insights and advice to help their students make more informed decisions about their financial lives after high school and on college campuses.
This is part two of our four-part discussion on the value of higher education with Wharton management professor Peter Cappelli and retired PwC Partner Michael Deniszczuk. In the context of rising college costs, we look at issues and strategies related to paying for college, as well as ways students can avoid too much debt. (Note: Michael Deniszczuk has retired since the taping of this podcast.)
Below is an edited transcript of the conversation.
Knowledge@Wharton High School: Let's focus now on paying for college. Yes, the cost of college is on the rise. Students have a dizzying array of options to help them pay, from applying for financial aid to pursuing grants and scholarships and more. In general, how should students tackle this process and prospect of paying for college?
Michael Deniszczuk: I have three pieces of advice -- plan, plan and plan. When you stop and think about it, college is one of the biggest decisions students will make in their early lives. You’ve got financial aid, school loans, borrowing from family -- they're all viable and responsible options. But if the details aren't thoroughly understood then the step to advanced education can be economically detrimental. The key is advanced preparation and planning -- taking a long term, thoughtful approach to the education you'll need to achieve your professional goal can help eliminate surprises and guide students, parents and guardians to the right course of action.
I don't think you have to pick the most expensive option to get the best education. As Peter [Cappelli] said, it may be that the sticker price might not be the best way to look at a college either. You've got to get in and do some research, find out what kind of financial aid is available at certain private universities, for profit and not-for-profit, and compare that against the career that you're looking for and in the state that you're in.
Based on the students’ view of what type of career they want to pursue, try to determine what the best colleges or other higher education options are to help them achieve this. Research the schools and where employers in the profession hire from. There's a wealth of information out there if you take the time to do the research.
Let's go back to high school now. Grades matter and they play a factor in financial aid options. While colleges use admission tests like SAT or ACT to compare students, they're also very interested in the student's grade and the grade point average and how much they've challenged themselves in school.
The important thing to remember here is that this is something the student has control over because if they work hard, challenge themselves in high school with course work beyond the basics -- for example, honors or AP course work -- and make good grades early on, say starting in the ninth grade, and sustain those good grades their senior year, it can make a difference. Strong grades and GPA can translate into more scholarship or financial aid opportunities, both through the school and from private scholarship programs.
Now, I mention ACT and SAT.