Shannon Lanier is the co-host of Arise TV. You may have watched Shannon interview top corporate executives for the syndicated television series Our World with Black Enterprise and Black Enterprise Business Report, where he also serves as an on-air correspondent. Shannon interviews top corporate executives and celebrities worldwide and can be watched daily at arise.tv.
In this episode of Entrepreneur 2.0 you will learn:
The types of stories most likely to be picked up by major media networksThe power of the pitch and how to craft the perfect pitchHow to make it easier for networks to pick up your storyHow to properly do you research so you know who to pitchWhy you should be using social media to make connectionsThe best way to build media relationshipsHow to craft your human interest storyHow to handle the backlash of negative pressand lots more...