Having heard from the Futuro team about a future direction; plus Callum Swanston about ways to understand the wider travel market; I present an introduction to wider consumer trends and the underlying behavioural science. By understanding wider trends and behavioural science, we can avoid being data rich and solution poor.

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Having experienced a culture shock, patterns of transport demand have changed. Callum Swanston continues the conversation with a guide to new ways of understanding transport demand trends.

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A future direction for commuter rail from future leaders

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