Futurum Tech Webcast

In this episode of Marketing Art and Science, CMO advisor and host Lisa Martin invites Dynatrace CMO Laura Heisman to discuss the real-world applications and impact of AI, generative AI, causal AI, and predictive analytics on the customer journey. Laura also shares her expertise in formulating marketing AI councils at companies like VMware and Dynatrace, and talks about the significant impact these councils are having on marketing-sourced business.

Their discussion covers:

• Introduction to the CMO, her journey, and what excites her about leading marketing in the AI era.

• Insight into Dynatrace’s marketing technology stack, the balance between creative ("art") and data-driven ("science") strategies, and how these elements are used to enhance revenue and personalization.

• Practical uses of AI and data in marketing at Dynatrace - its AI Council - including predictive analytics and generative AI.

• Exploration of how Dynatrace applies AI and data in marketing, including predictive analytics, automation, and generative AI tools like ChatGPT to differentiate and optimize marketing efforts.

On this episode of The Main Scoop, Hosts Greg Lotko and Daniel Newman sit down with Patrick Moorhead, founder and CEO of Moor Insights & Strategy, to talk current IT investment trends across platforms and how to maximize business value through strategic investment.

In this episode of Enterprising Insights, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the recent quarterly earnings from several enterprise application vendors and provides his take on how their results are reflective of some of the larger trends in the marketplace. Then, as always, he addresses his Rant or Rave of the week.

In episode 50 of Infrastructure Matters, Steven Dickens and Camberley Bates discuss recent earnings reports and trends in the infrastructure sector. They focus on Amazon Web Services' (AWS) impressive growth, Commvault's strong financial performance, Intel's strategic challenges and changes, and Kyndryl's turnaround efforts. The episode also highlights recent announcements from Veeam and Splunk, and new developments from Google in AI and data management.

Key Points:

• AWS Growth: AWS reported $26.3 billion in quarterly revenue, showcasing significant growth from its origins, despite a minor miss against consensus estimates.

• Commvault Success: Commvault's subscription revenue rose 28% year-over-year, demonstrating the successful integration of its cloud division, Metallic, and emphasizing the importance of data protection in the hybrid cloud strategy.

• Intel's Strategic Shift: Intel is undergoing significant restructuring, including a 15% workforce reduction by 2025, to focus on profitability and accelerate AI and foundry technology.

• Kyndryl's Turnaround: Kyndryl's revenue has declined since its spin-off from IBM, but strategic moves in consulting and cloud partnerships aim to position the company for future growth.

In this episode of Infrastructure Matters, hosts Camberley Bates, Steven Dickens, and Krista Case discuss various topics including Krista's recent wedding, the CrowdStrike outage, and its implications on cybersecurity, Microsoft's East Coast Azure outage, and the recent earnings reports of IBM and Google Cloud. Krista emphasizes the importance of cyber resiliency and the need for a robust recovery plan. Steven and Camberley highlight the significance of multi-vendor strategies to mitigate risks and the role of regulation in addressing systemic issues in cloud services. They conclude with insights into the financial performances of IBM and Google Cloud, noting the increasing investments in AI and infrastructure.

The key talking points include:

• CrowdStrike Outage: The largest outage in history due to a flawed update to CrowdStrike's Falcon solution, affecting 1% of Windows machines and highlighting the need for disaster recovery and cyber resiliency plans.

• Microsoft Azure Outage: A major storage update caused a 14-hour outage in Microsoft's U.S. East Coast region, underscoring the need for multi-cloud and multi-region strategies.

• Cybersecurity Market Dynamics: Discussions on the importance of dual-vendor approaches and regulatory frameworks like Europe's DORA to mitigate risks in concentrated cloud markets.

• Earnings Reports: Analysis of IBM's 8% growth in mainframe revenue and Google's $10.35 billion cloud revenue, driven by AI and infrastructure investments, with a focus on expanding geos and sovereign cloud deployments.

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Salesforce's announcement on what it says is the world's first LLM benchmark for CRM. He discusses the elements of the benchmark, why it's important, and assesses whether the market will start to see other benchmarks from SaaS companies or third parties begin to come to market. Then, as always, Kirkpatrick will rant or rave about an item in the market, this time focusing on the lack of transparency around the collection of driving data from automakers Hyundai, Honda, and General Motors.

Observe, Inc CEO, Jeremy Burton, joins CMO Advisor and Host Lisa Martin on this episode of "Marketing: Art & Science". In this conversation, Jeremy shares his CEO-level perspectives and expectations of the marketing function, as he's held several signifiant CMO and CEO roles. He also discusses just how the marketing function differs at early stage companies compared to larger, public companies, and what his expectations are of marketing as a strategic business partner.

Their discussion covers:

• Burton's journey from software executive to CEO and his extensive experience in enterprise software and marketing.

• The exploration of marketing strategies in early-stage companies versus large public organizations and the evolving role of CMOs.

• Insights into marketing integrating the "art" and "science" of marketing to drive revenue and business impact.

• Practical uses of data and AI in marketing at Observe, including examples of turning challenges into successes with tech innovations.

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Guy Currier, VP & CTO of Visible Impact at The Futurum Group and Scott King, Managing Partner at Sprinter Associates for a discussion on the impacts of outsourcing skill gaps.

Our conversation covers:

• Challenges and complexity, tech stack issues, and the impacts of skill gap issues

• 34% of organizations indicated that they would like to use managed services

• How vendors enable service delivery partners and enable them

These topics reflect ongoing discussions, challenges, and innovations within the DevOps community.

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses the state of Omnichannel Communications, delving into some statistics around the current utilization of omnichannel engagement strategies and channels, discusses a survey highlighting retailers' use of the approach and discusses the challenges that are still facing the market.

Finally, he will close out the show with the "Rant or Rave" segment, where Kirkpatrick picks one item in the market, and he will either champion or criticize it.

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Alan Shimel, CEO and President of TechStrong Group, and Stephen Foskett, President of Tech Field Day, for a discussion on impacts of how CIOs are managing the cost of DevOps.

Our conversation covers:

• Past, present, and future applications

• 24% of organizations have a desire to release code on an hourly basis, but yet, only 8% are able to do so.

• Re-internalization of IT and managing the cost