Futurum Tech Webcast

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses two Market Insight Reports that were recently published on FuturumGroup.com, focusing on Text-to-Image Generation Technology for the Enterprise, and on Customer Data Platforms. He discusses the key issues within each market, pulls out key insights from the report, and discusses the pitfalls and challenges to enterprises seeking to implement each type of software.

Finally, he closes out the show with the "Rant or Rave" segment, where Kirkpatrick picks one item in the market, and he either champions or criticizes it.

On this episode of Marketing Art and Science, join Host and CMO Advisor Lisa Martin of The Futurum Group as she welcomes Jennifer Johnson, (JJ) CMO of Crowdstrike. In this engaging conversation, JJ discusses her unique journey to the CMO role, the evolution of Crowdstrike's data-driven marketing strategy, the collaborative relationship between marketing and sales, and how Crowdstrike is really leaning into Generative AI to convert prospects faster and enhance employee productivity.

Their discussion covers:

• JJ shares her inspiring journey from helping to lead a family business to CMO of Crowdstrike, discussing the importance of work-life integration in a dynamic role.

• How Crowdstrike transformed its MarTech strategy, deeply integrating data science and artistry to truly become a data-driven marketing organization.

• The strategy JJ leverages to tightly integrate sales and marketing and drive collaboration, create individual pipelines per rep, and enable lead gen scalability at Crowdstrike.

The impressive results of Crowdstrike leaning into generative AI to transform its website, drive an increase in conversions, and dramatically enhance employee productivity.

In this episode of Infrastructure Matters, hosts Kirsta Macomber and Camberley Bates walk through the current perspectives of VMware transitions (or not) plus announcement from NetApp on Cloud and Druva's offerings.

Key topics include:

• NetApp announced Blue XP Workload Factory aimed at automating and managing cloud workloads like SQL, Oracle, and SAP for VMware environment.

• Other announcements covered from NetApp included expansion of services with Cloud Providers, including Block Storage offerings with AWS and data protection for Azure and GenAI enablement.

• GenAI highlights with NetApp Ontap leveraging capabilities like FlexClone and Snapshots for efficient data management and training.

• Druva's expansion of threat hunting capabilities and the introduction of managed detection and response services within their backup environments.

• The critical decisions enterprises must make regarding VMware, from potential migrations to competing platforms like Kubernetes-based solutions, and the implications for business continuity and competitive edge.

• The strategic challenges enterprises face when considering VMware migrations, including the complexities of managing costs, operational impacts, and infrastructure readiness for alternative platforms.

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Senior Director of Market Insights, Hybrid Platforms at Red Hat, Stuart Miniman, for a discussion on Red Hat Virtualization and AI Impacts on DevOps

Our conversation covers:

• Highlights of Red Hat Summit

• Impacts of Virtualization and AI on the market

• Additions of Lightspeed into RHEL and OpenShift expanding on Ansible

In this episode of The 5G Factor, our series that focuses on all things across the 5G ecosystem, we review the recent key 5G-related moves made by the hyperscale cloud providers including Google Cloud and Motorola announcing a new multi-year relationship to bring GenAI to Motorola phones, AWS works with SK Telecom to test outbound roaming across its global infrastructure, and Oracle debuts Oracle Cloud Infrastructure (OCI) Telco Landing Zone aimed at optimizing telco workloads.

Our analytical review drilled down on:

Google Cloud and Motorola Bring GenAI to Razr Smartphones. Google Cloud and Motorola announced a new multi-year relationship to bring GenAI to Motorola phones, including the brand-new series of Razr smartphones, starting with the brand-new flagship Motorola Razr+ and Motorola Razr 50 Ultra. Moto ai technology, built using Google Cloud Vertex AI, Gemini, and Imagen models, is now integrated across native smartphone applications and prioritizes bringing users an elevated smartphone experience, including the ability to complete tasks, provide relevant suggestions, summarize information, plus more. We examine why Moto ai can augment the smartphone experience by becoming context-aware, personal, and collaborative throughout the phone and ecosystem through main features such as Magic Canvas to create on-device images and Style Sync, to align the customer's device to their personal style.

AWS Prepares Outbound Roaming Across its Global Infrastructure. AWS is hosting a network function for outbound roaming subscribers, using AWS's global infrastructure and enabling enhanced user experience. We assess how the use of a reference architecture, including IP Exchange (IPX) connectivity options, can allow integration with existing roaming networks without changes. We review how the test results from SK Telecom's proof-of-concept deployment of User Plane Function (UPF) and Packet Data Network Gateway User Plane (PGW-U) on AWS global Regions, help demonstrate the practicality and benefits of this approach.

OCI Telco Landing Zone Targets Accelerating Time to Value. Oracle announced the availability of OCI Telco Landing Zone, a deployment tool designed to establish a scalable and secure foundation for telco workloads. We assess why installing OCI services and telco-specific components can catalyze the setup and operation of all telco workloads, including 5G core cloud native functions (CNFs) and virtual network functions (VNFs). This can result in speeding up project timelines and time to value deployments that improve business outcomes.

In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber discuss developments around security, AI, and more.

Key topics include:

• The Futurum Group's Cybersecurity Decision Maker IQ Data

• Infinidat's InfiniSafe Automated Cyber Protection

• IBM's Granite Model for AI

• IBM's investments in Wimbledon

• Investments in components for AI PCs from Samsung, SK Hynix, Kioxia, and others.

On this episode of DevOps Dialogues: Insights & Innovations, I am joined by Tucker Callaway, CEO of Mezmo, for a discussion on Mezmo Data Management, Observability, and getting real value out of telemetry data.

Our conversation covers:

• What Mezmo Data Management is.

• The fact that 52% of organizations use 6 to 15 different tools in observability.

• Why DevOps or application developers are creating logging capabilities .

On this episode of The Main Scoop, we are joined by Bertrand Cardinal, Director of Banking Solutions at Desjardins, for a conversation on empowering development teams through automation, unit testing, and collaboration. We discuss how applications are the keys to harnessing the power of the mainframe, making developers gatekeepers who must be empowered to deliver more, maximize productivity, and ensure applications deliver ongoing vitality. This developer-centric approach is crucial for leveraging the full potential of technology in banking.

On this episode of Marketing Art and Science, Host and CMO Advisor Lisa Martin of The Futurum Group is joined by Boomi CMO Alison Biggan. Tune into this 30 min conversation to hear about Biggan's journey to the C-suite, the strategic roles marketing art and data science play in Boomi's global leadership in iPaaS, and the infusion of AI and automation in Boomi marketing.

Their discussion covers:

• The role of marketing in Boomi's corporate strategy, which is focused on helping customers manage app sprawl, digital transformation initiatives, and solve integration challenges

• How the Boomi MarTech stack connects people with technology, such as AI-powered chat tool Drift enabling Boomi's sales development team to give customers a near real-time experience

• Alison's marketing breadth and depth as a operationally-focused leader

In this episode of Infrastructure Matters, hosts Camberley Bates, Steve Dickens and Krista Macomber check out the impact of data and the actions in terms of sovereignty, management, security all in the scope of the AI craze.

Key topics include:

• The latest on data sovereignty, including where data resides and its ownership, particularly in the context of regulatory frameworks like the Digital Operational Resiliency Act (DORA) in Europe.

• The meaning of Oracle's recent billion-dollar investment in Spain, and the importance of data center locations and the concentration risks.

• How has data management moved with the investment in AI, or has it?

• How AI has is transforming the call centers and job satisfaction, an example of the power of AI

• Quick review on Fortra, penetration testing and vulnerability validation and how being used to further protect enterprises.