FYI:

This weeks podcast guest is Kieran Holmes-Darby, Chief Gaming Officer and Co-Founder of Excel Esports.

Excel is a leading UK-based gaming and esports entertainment brand, with a team that competes in the premier European esports competition, Riot Games’ League of Legends European Championship (LEC).

Kieran gives us a fascinating overview of how Excel was born - from two brothers coming up with the idea to start a esports team in 2014, through to now competing in Europe’s biggest esports competition (with a £10m competition entry fee!). We also discuss the massive commercial opportunities in esports and how Excel have established their HQ at Twickenham Stadium and brought onboard BT as main sponsor.

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This week's podcast guest is Anne-Lise Johnsen Robb (otherwise known as AJ).

AJ is an award winning commercial marketeer with over nine years’ experience in youth and sports marketing. AJ’s previous roles include working with football clubs Arsenal and Chelsea, to overhaul their global youth proposition, and past achievements include winning marketing society’s young marketing leader of the year award.

We talk to AJ about the journey from growing up in Norway to moving to London and working for two of the world’s biggest football clubs. We discuss the importance of understanding your audience, especially when it comes to kids, and also AJ's amazing work as a thought leader and blogger on important issues such as becoming a new mum and mental health.

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This week's podcast guest is Riccardo Dawson, Founder & CEO of Yourkeys - a transactional tech platform for house builders, developers and estate agents.

Originally studying and practicing as an architect, Riccardo moved in to marketing real estate responsible for the end-to-end buying process for a house builder based in London. Through this experience, Riccardo realised the stress and complexity in house buying so decided to launch Yourkeys.

We talk to Riccardo about the unique journey from recognising a market problem and, as a result, creating and launching a tech product - gaining millions in investment along the way and now working with house builders nationwide.

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This weeks podcast guest is David Orman, Founder of Hatch House - a Venture Consultancy with specialist knowledge in emerging trends and technologies in the sport and media sectors.

David has a unique background across the worlds of venture capital, start-ups, marketing, digital media, entertainment and sport.



We talk to David about his fascinating career starting at Eurosport Television where he eventually became International Sales Director and since worked for some of the world’s most high profile entrepreneurs at companies including, Joost, Queens Park Rangers FC, Templewood Merchant Bank and Outer Capital.

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This weeks podcast guest is Lisa Targett, UK General Manager of TRIBE.

After working for some of the worlds leading publishers including The Telegraph and Microsoft, Lisa took the leap and joined TRIBE - a start up focussed on connecting micro-influencers with brands at speed, scale and for a fraction of the price.

Lisa talks to us about all things influencer marketing, how she got to where she is today and the future for brands & influencers alike.

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This weeks podcast guest is Imran Merza.

Imran is Co-Founder of Jealous Sweets, a plant-based natural sweets company focussed on making plant-powered and vegan confectionary snacks.

Imran talks about his journey starting out in finance and one day becoming frustrated by the lack of sweet treats available for vegetarian and vegan eaters. Imran quit his job, started Jealous Sweets and now they're a household name stocked in supermarkets globally.

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This weeks podcast guest is Paula Short, Founder of Beauty BLVD a global cosmetics company.

Beauty BLVD was born in 2013 when Paula decided to create a glitter lips product to up-sell to clients in her beauty salon in Lincoln. Fast forward 7 years Beauty BLVD is now stocked globally, appearing in retailers such as Topshop, Boots and Debenhams as well as International airlines.

We talk about how they went from local start-up to global powerhouse and the epic (yet terrifying) experience of appearing on Dragons Den.

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This weeks podcast guest is Guy Moussi, Ex-Professional football player turned Tech-Start up Entrepreneur.

Guy played as a defensive midfielder for Angers, Nottingham Forest, Millwall and Birmingham City. He had injury problems throughout his career and whilst on the treatment table towards the end of his career, he was inspired to start Mad-Up - a bilateral & personalised blood flow restriction training technology, that helps to maintain and optimise your muscle strength in rehabilitation & performance phase.

We talk to Guy about the journey to becoming a professional footballer and then the transition to being a start-up owner travelling around the world pitching your product to sports organisations.

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This weeks podcast guest is Simon Bristow; a PR, Marketing and Creative Consultant, based in Nottingham.

Simon has an amazing CV to his name working in PR agencies such as Pitch and Mischief with clients such as Mitre, Paddy Power, Southampton Football Club and The FA. He then went on to work in his dream job as Global PR Director for Adidas and then got to follow his boyhood dream working as Head of Marketing at Nottingham Forest FC.

Simon talks us through this amazing journey and the highlights along the way, as well as the constant desire to sacrifice his comfort zone for bigger and better challenges.

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This weeks guest is Lee Wilcox, Co-Founder and CEO of Electric House.

Electric House are a social media publisher based in Birmingham. They are an agency of over 60 people and home to the online communities On The Tools & On A Budget.

We'll chat about the fascinating journey to setting up On The Tools and what the future looks like for Electric House.

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