What does it take to build an activewear brand in India from scratch with no fashion background, no funding, and no team?
In this episode, Harshita and Pravishta — co-founders of Mile Collective share the full story from solving a personal problem during COVID to bootstrapping Mile Active out of a single room, to rebranding into Mile Collective with Samantha Ruth Prabhu as co-founder and investor.
We discuss:
- How Harshita started Mile Active with four products and zero business background
- Why Indian bodies and Indian weather demand a completely different product
- The Bumble love story that brought a co-founder husband into the mix
- How a cold message led to Samantha Ruth Prabhu joining as co-founder
- Celebrity endorsement vs celebrity co-founder — what's the real difference
- Why 51% retention in 12 months changed everything
- Building for inclusivity and the challenge of sizing in India
- The one thing most women founders struggle with (and need to hear)
Whether you're building a consumer brand, shopping for activewear, or just trying to understand what it takes to build something real in India — this one's for you.
Timestamps:
00:00 – Precap
1:28 - Mile Collective Introduction
2:25 - How did Pravishta meet Harshita
4:38 - What made Pravishta join Mile Collective
6:00 - Journey from Mile Active to Mile Collective
7:04 - Problems with Indian Athleisure Brands
7:26 - Dropping Law to Start Business
8:50 - Building without Business Background
9:46 - Launching with only 4 Products
9:55 - Getting First 100 Customers
11:04 - Feeling like Shutting Down Mile
11:54 - Magical Retention Rate of Mile
13:31 - New Co-founder Impact
14:00 - Lululemon vs Mile
15:42 - Game-Changing Feedback
16:33 - Lesson from Pravishta to Harshita
17:08 - Working with Celebrity Founders & Investors
18:07 - Cold DM Story to Samantha
19:36 - Getting Samantha Prabhu as the Co-founder
21:22 - Benefits of Celebrity Association
22:02 - Celebrity Endorsement vs Celebrity Founder
23:34 - Decision to Start Fundraising
25:00 - Marketing Plan for Mile vs Competitors
26:21 - Thought Process while Building Products
27:46 - Metric that Helped Make Products Better
29:17 - Athleisure Trends to Look For
30:16 - Non Negotiable in Mile Products
31:00 - Feedback from Influencers & Customer
32:36 - How is Mile Planning Expansion
34:50 - How to Know When to Stop Something
37:03 - Capsule Collections & Coffee Rave Parties
37:48 - Gen Z Customers & Retention Rate
40:00 - Changing Indian Mindset in Fitness
42:18 - How to Handle Criticism
43:35 - Internet Wants to Know
52:02 - Rapid Fire with Mile Collective
58:17 - Advice to Viewers
59:15 – Closing & Thank You
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Links:
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Ragini Varma
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Fynd
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About Fynd –
Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage, and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fynd powers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offline channels — building the world’s most loved commerce ecosystem.