What happens when a leader with a technology-and-operations background turns his lens to India’s booming gifting and occasion-commerce industry?
In this episode of FyndOutWithRagini, we sit down with Ankur Gupta — the Chief Operating Officer at Join Ventures, the digital‐first celebration-brands house behind multiple gifting & flower business ventures.
Ankur’s path is not just about running operations — it’s about scaling emotional commerce, personalisation, supply chains and brand ecosystems in the D2C space. You’ll hear how he took his experience in operational excellence and applied it to the world of flowers, cakes, gifts, festivals, and high-stakes weddings.
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Time Stamps:
00:00 - Precap
01:46 - Introduction of Ankur
3:17 - Thought process behind choosing IGP
4:10 - First catalogue product of IGP
6:30 - Figuring out problems in the flower business
7:21 - How did customers react to defective products?
8:05 - Solution to customer problems
10:17 - How did IGP crack making cakes?
11:46 - Friends reaction to Ankur selling flowers
13:09 - Is IGP better than FNP?
13:54 - Journey from $100 to $1M
15:02 - Supply chain management for handling the demand for rakhis
16:46 - Getting to selling a million rakhis
19:00 - Is Interflora an IGP brand?
20:30 - Bouquet meant worthless in 2017
21:32 - Most selling flowers in India
24:32 - How did Interflora manage business during Covid?
26:10 - First city Interflora launched in India
27:14 - Peak festivals for Interflora
28:30 - Mother’s day and Valentine’s day
31:18 - State that has surprised Interflora the most
32:32 - Craziest story where a celebrity ordered a bed full of roses
32:52 - How do they plan for festivals?
35:28 - How does IGP compete with Bombay Sweet Shop?
37:04 - How do orders get prepared at Interflora?
38:30 - Quick commerce and its effect on Ankur’s business
41:02 - Handling personalisation with scale
41:50 - Assortment of products as per festivals
44:25 - High profile weddings by Interflora
46:16 - First celebrity wedding experience
48:17 - Anant Ambani’s wedding preparations
49:45 - Biggest nightmare when it comes to weddings
52:08 - Is gifting a money minting business?
53:40 - Wildest combination sold by Interflora
55:12 - Deciding on which products to discard
56:57 - 3 things to never do in a gifting business
58:07 - Myths & Facts Segment
1:00:15 - Ankur sells IGP to Ragini
1:00:51 - Thank you
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About Fynd –
Fynd is a global commerce platform that helps brands, retailers, and businesses build, manage,and scale their digital presence. Headquartered in Mumbai and backed by Reliance, Fyndpowers online stores, omnichannel retail, logistics, and AI-driven experiences for over 2,300 brands. From e-commerce websites to AR try-ons, automation, and data-driven insights, Fynd enables businesses to create seamless customer experiences across online and offlinechannels — building the world’s most loved commerce ecosystem.