Masters of Storytelling

Gabor Harrach: Branded Content and Community-Led Storytelling


Listen Later

From theatre to journalism and now branded entertainment, Gabor Harrach has never been afraid to reinvent himself. A content marketing consultant, Gabor has spent years helping global brands build content portfolios that speak entertain, and inspire as much as they drive business impact. Gabor builds content studios for global brands and media companies and is widely recognized as a key contributor to the global success of Red Bull Media House and Corona Studios. With precisely crafted and executed content strategies, he's an expert at building bridges between the worlds of advertising and entertainment and connecting brands with audiences across platforms. In this episode of Masters of Storytelling, discover what Gabor considers the best school of storytelling, the role of entertainment in creating branded engagement, and how community-led storytelling has helped power Corona Beer's rise from the seventh to the number one most valuable beer brand in the world. For more information about Gabor: https://bit.ly/34hlgg5

For more information and to buy The Art of Branded Entertainment: https://amzn.to/3HGsA2Y

For more information about Corona Studios: https://bit.ly/3rx4Bh2

For more information on BRC: https://bit.ly/3B4RDKB

Follow BRC on Instagram: https://bit.ly/3a9OJsu

...more
View all episodesView all episodes
Download on the App Store

Masters of StorytellingBy BRC Imagination Arts

  • 5
  • 5
  • 5
  • 5
  • 5

5

34 ratings


More shows like Masters of Storytelling

View all
The Moth by The Moth

The Moth

27,173 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,522 Listeners

The Storytelling Lab by Rain Bennett

The Storytelling Lab

46 Listeners

Storytelling 2.0: the art of attention in an age of distraction by Peter Lynch

Storytelling 2.0: the art of attention in an age of distraction

34 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,845 Listeners

The Town with Matthew Belloni by The Ringer

The Town with Matthew Belloni

1,118 Listeners

The Best Audio Storytelling 2022 by Pushkin Industries

The Best Audio Storytelling 2022

78 Listeners

Storytelling That Sticks for Business and Life by Doug Stevenson

Storytelling That Sticks for Business and Life

21 Listeners