Shiloh Hendrix, a mother in Minnesota, became the center of controversy after a viral video captured her using racial slurs toward a child who stole something out of her bag and the man filming her. Hendrix, who was forced to relocate due to the controversy, started a GiveSendGo fundraiser to cover the costs. The fundraiser exploded with over $600,000 in donations, as many people treated the effort as a rallying cry against the injustice displayed in the stabbing death of Austin Metcalf. We'll be breaking down the strategic dynamic that made this backlash inevitable.

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