I've interviewed hundreds of experts and now lead Engagement Strategy (EU) at The Octalysis Group. If you want help applying this, start here: professorgame.com/chat

Why do people ignore things they know are good for them and obsess over games instead? In this episode, we introduce the Octalysis Framework, unpacking the eight core drives of human motivation and explain how human-focused design leads to stronger engagement, higher retention, and better-designed products, platforms, and learning experiences.

Rob Alvarez is Head of Engagement Strategy, Europe at The Octalysis Group (TOG), a leading gamification and behavioral design consultancy. A globally recognized gamification strategist and TEDx speaker, he founded and hosts Professor Game, the #1 gamification podcast, and has interviewed hundreds of global experts. He designs evidence-based engagement systems that drive motivation, loyalty, and results, and teaches LEGO® SERIOUS PLAY® and gamification at top institutions including IE Business School, EFMD, and EBS University across Europe, the Americas, and Asia.

Links to episode mentions:

• The Octalysis Framework for Gamification & Behavioral Design
• Octalysis Prime on YouTube by Yu-kai Chou
• Actionable Gamification by Yu-kai Chou

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