Jennifer Hefty, social and emerging platforms strategist for the USA Today Network, and Kara Chiles, senior vice president of consumer products for Gannett, talk to It's All Journalism host Michael O'Connell about how they leveraged the SMS platform Subtext to text breaking news and public safety updates to their audience during Hurricane Ian.

Keep up with the latest news about the It's All Journalism podcast, sign up for our weekly email newsletter. Also, listen to our podcast on Apple Podcasts, PodcastOne, Soundcloud, or Stitcher. 

Learn more about your ad choices. Visit podcastchoices.com/adchoices