Keenan is the celebrated author of the bestselling book "Gap Selling" and the CEO of A Sales Growth Company, providing transformative sales training and consulting for organisations worldwide. With a dynamic career journey—from dominating sales roles to becoming a globally recognised thought leader.

Keenan brings unique insights into driving sales excellence through precise enablement and collaborative leadership. In this episode, host Matt Milligan sits down with Keenan to discuss how effective sales leaders diagnose and remove bottlenecks within their organisations.

Keenan reveals why prioritisation, visibility, and cross-functional collaboration are critical to breaking down barriers and accelerating team performance. He also delves into one of the most pressing topics in enablement today: proving the ROI of your team's efforts.

Listeners will learn actionable methods to measure and communicate the true impact of sales enablement programs, ensuring alignment, buy in, and sustained investment from leadership.

00:00 – Introduction & Theme
00:01:15 – Keenan’s Background & Journey into Sales
00:05:30 – Why CROs May Not Make the Best Authors
00:08:45 – Identifying & Removing Sales Bottlenecks
00:12:00 – Prioritising Cross-Functional Collaboration
00:15:20 – Creating Visibility & Transparency in Sales
00:18:10 – The Role of Enablement in Modern Sales Orgs
00:21:30 – Proving the Value of Sales Enablement
00:24:15 – The Future of Enablement & Skill Development
00:26:00 – Closing Thoughts & Contact