Are you struggling to assemble the perfect marketing team for your company? Look no further, as you won't want to miss the Garlic Marketing Show's interview with Noel Andrews, CEO and Owner of JobRack, the best remote talent from Eastern Europe.

As an expert in connecting businesses with remote workers, Noel shares invaluable insights on how to build the perfect marketing team. He emphasizes the biggest mistake companies make when hiring remote workers and provides a solution: slowing down the hiring process and creating a role scorecard. By outlining specific metrics and KPIs, companies can ensure they find the right candidate who can execute strategies effectively.

Whether you're struggling to find the right marketing talent or looking to optimize your hiring process, this episode is a must-watch for any company seeking to assemble its dream marketing team.

• The Right Way to Hire Marketing VAs and Remote Workers: Key Tips
• Avoid the Biggest Mistake in Hiring a Remote Working Team: Expert Advice
• Slowing Down to Speed Up Maximizing Productivity in Marketing Teams
• Proven methods for leveraging scorecards to enhance your team's performance
• Key considerations and tips for hiring your first marketing team members
• Discover the Best Locations to Hire Remote Marketing Workers
• Why You Should Rethink Hiring VAs and Remote Workers: Better Alternatives
• Harnessing the impact of small gestures and details in your marketing team dynamics
•  Optimizing team communication with a simple and effective birthday tool
• Surprising Flaws in EOS and Level 10 Meetings: Critical Analysis
• Strategies for keeping your team updated and informed about your activities
• The Impact of AI and ChatGPT on Hiring Processes: Insights and Implications
• Insider insights into the process of discovering and adopting ChatGPT for business needs
• How to create the best Marketing and Sales on ChatGPT
• How to create the best possible job listing
• The skill sets of the best marketing managers

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Are you interested in scaling up your business using paid advertising?

Luke Charlton, the founder of LukeCharlton.com, is an expert in crafting successful offers and scaling ad campaigns. Luke shares valuable insights and strategies that can help high-ticket service professionals take their businesses to new heights. With fascinating anecdotes about his own journey in the industry, Luke's enthusiasm and knowledge shine through in this engaging and informative podcast.

Whether you're just starting out or looking to take your business to the next level, the Garlic Marketing Show with Luke Charlton is sure to inspire and inform.

Get ready to learn how to build compelling offers, craft effective messaging, and scale your ad campaigns like a pro!

• Scaling Ad Campaigns: Insights from Paid Traffic
• The Power of Copywriting: Why it's the Most Important Marketing Skill
• Crafting Effective Offers: A 7-Step Framework for Success"
• How to Craft Effective Messaging
• Scaling High-Ticket Services
• How Changing One Sentence From the Offer Can Impact Your Revenue.
• Understanding Your Market: Key to Crafting Successful Offers
• The Unique Mechanism: Approach to Standing Out in a Crowded Market
• How Message Differs From Funnel
• Why Luke doesn’t care about, “What’s working right now”

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• Free Ad Scaling Game Plan
• Podcast

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• Supercharge your marketing and grow your business with video case stories today!
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Do you run a digital marketing or creative agency, but find yourself struggling with profitability? It's a common issue, but there's a solution!

Marcel Petipa, CEO and Co-Founder of Parakeeto, specializes in helping agencies like yours measure and optimize profitability, leading to better work, culture, and investments.

Imagine growing your agency by 56% in just one year and tripling your profitability in 18 months! Don't let financial constraints hold you back from aligning with your agency's values and making meaningful choices. Get ready to unlock the potential for growth and success!

• Data Analysis: The Key to Increased Profitability and Less Overtime for Teams.
• How Marcel Helped a Client Triple Their Profits in Just 18 Months!
• Clarity on Timeline Estimates and Financial Accrual: The
• Keys to Measuring Profitability.
• Metrics and KPIs: Are You Measuring the Right Things?
• The Most Important Metric for Business Profitability: Is Yours Above 50%?
• Delivery Costs, AGI, Billable Rate, and Utilization: The
• Four Numbers to Unlock Profitability.
• Unlock Profitability with 20% of the Work: Here's How.
• Growing Your Business: Understanding Production Costs and Selecting Profitable Clients.
• Is Your Agency Considered Healthy? Profit Margins
• Should Be Above 50% Delivery and 30% Overhead.
• Marketing and Profitability: Identify the Metrics That Need Improvement.
• The 3-Step Process to Help Agencies Reach Their Goals.
• Agency Profitability Toolkit: The Ultimate Resource for Understanding the Process.

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On this episode of the Garlic Marketing Show, Michael Rosbrook, a direct response marketing expert, shares his insights on successful marketing strategies in this YouTube video. Michael emphasizes the importance of optimizing a Google Business Profile, as well as direct mail based on the IRS's PTIN database every month and the importance of teams answering the phone quickly and following up consistently. He grew his successful, multi-million dollar tax resolution practice by constantly marketing through Facebook and YouTube ads, direct mail, and content marketing.

Michael's strategy to acquire new clients was to go negative in spending if necessary, as long as he knew the lifetime value of each client and their ascension ladder. Discover the importance of having an understanding of cost per lead, cost per acquisition, and lifetime value, never taking your foot off the gas pedal, utilizing direct mail (3 times), optimizing referral sources, and learning the business of tax resolution.

• Consistent Marketing Secrets for a Multi-Million Dollar Tax Resolution Practice
• Direct Response Expert Reveals Power of Personality in Marketing
• Unlock Marketing Success with Proven Google Profile & Direct Mail Tips
• Maximizing Lifetime Value: Proven Strategies for Client Acquisition
• Marketing Mastery: Key Learnings on Cost per Lead, Acquisition, and Lifetime Value

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If you're looking to gain valuable insights into successful marketing strategies for financial institutions, you won't want to miss the Garlic Marketing Show's interview with Mark Arnold, the president of On the Mark Strategies!

As an accomplished branding expert and VP of Marketing, Mark has worked with multiple credit unions and banks to help them grow and succeed through strategic planning, storytelling, and video case stories. He has achieved notable successes, including an 80% increase in NPS for one bank and helping a credit union win Marketer of the Year.

Mark discusses the latest trends, branding insights, and effective training methods for staff, providing a wealth of valuable information for anyone in the industry. So tune in to gain insights from Mark Arnold and elevate your marketing game!

• Boost Landing Page Conversion Rates by 80%
• Tips for Generational Marketing to Target Age Groups
• One Bank’s 80% Increase in NPS
• Key Trends & Strategies for Financial Marketing
• Mark Arnold's Journey: Coordinator to VP in Financial Marketing
• Strategic Planning & Video Case Stories for Successful Marketing
• Four-Step Process to Successful Branding for Financial Institutions
• How to Improve NPS Scores & Customer Experience

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Rebranding can open up a world of opportunity for your business, but there’s a lot behind it. It’s not just changing up the logo, your branding, or refreshing your name. For a truly successful rebrand, you need to figure out the right time for your company and the process behind it.

That’s why we invited Jim Heininger, from Rebranding Experts, to explain the benefits behind rebranding, and how to do it properly. Jim also talks about how one company increased contact with prospects by 200% and increased their cross-selling opportunities through their rebrand.

• The Biggest Mistakes in Rebranding
• Rebranding a Talent Management Company Resulting in Increased Contact with Prospects by 200%
• The Aspirational Mindshift to Creating a Power Rebrand
• When to Rebrand Your Company
• The Reasons for a Rebrand VS Refresh
• The Ultimate Process for Rebranding

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Through the rise and success of TikTok marketing, it leaves everybody wondering what the next big opportunity will be to scale their brand. Shockingly, the opportunity is already here and it is one we’re all familiar with: YouTube.

With YouTube Shorts entering the scene, as well as various other trends, YouTube’s growth is exploding. Join Ian Garlic on this episode of the Garlic Marketing Show as he discusses the current 6 YouTube trends that will benefit you and your business going into 2023.

• 6 of the Current Marketing Trends That Will Benefit You
• The Explosive Growth of YouTube
• The #1 YouTube Trend in 2023
• The Powerful Combination with YouTube Ads
• YouTube’s Biggest Two-Fold Opportunity: YouTube Shorts
• How to Improve Your Google Ranking with Shorts
• Google’s Huge Change That Affects Marketing
• The Best Videos for YouTube’s Algorithm
• Build A Successful YouTube Channel Using Television
• Why 1 Million Subscribers Isn’t Always Great
• Zigging When They Zag: Paying Attention to Trends

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FREE Fish in the Barrel Series

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Project management is essential to marketers because it enables them to manage their time and resources more efficiently.

You'll be able to better manage projects by setting realistic deadlines, keeping track of all tasks and deliverables, and evaluating the results of your work so you can determine what went well and what needs improvement.

On this week’s episode of the Garlic Marketing Show, we’re joined by Gray Mackenzie, Co-Founder of ZenPilot in discussing the importance of project management tools in the agency space.

• WHY IS PROJECT MANAGEMENT SO IMPORTANT?
• SHOULD YOU CHARGE MORE FOR YOUR SERVICES?
• HOW TO MEASURE ROI FOR AN AGENCY
• THE HARD DECISIONS MADE BY MARKETING MANAGERS
• THE ULTIMATE GOAL OF PROJECT MANAGEMENT

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When dealing with marketing projects, you need to start with a plan and then work backwards from there. 

If you don’t have any money coming in, it may be difficult for you to budget effectively. 

Don’t want to end up with endless problems with your marketing campaign?

Then stay tuned on this very special episode of the Garlic Marketing Show.

We’re joined by Nikole MacKenzie, CEO and Founder of Momentum Accounting, in revealing the ultimate secret of running successful marketing campaigns without breaking the bank.

• CAN SUCCESSFUL MARKETING PROJECTS BE BUDGET-FRIENDLY?
• HOW MUCH SHOULD YOU SPEND ON A MARKETING PROJECT
• HOW TO MAXIMIZE YOUR MARKETING BUDGET
• THE PROFITABILITY OF MARKETING PROJECTS
• THE AVERAGE COST OF MARKETING PROJECTS

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Both affiliate marketing and SEO are great ways to make money online, and they’re both useful for different reasons.

Affiliate marketing is great if you have a lot of experience in your niche and can write well enough to make an impression on the reader.

SEO is great if you have a smaller audience or if you just want an easier way to promote yourself.

If you want to learn the secret to running successful affiliate programs, then stay tuned to this week's episode of the Garlic Marketing Show—Philip Hill, CEO of Pure Bred Marketing, unveils the secret to getting 28x on ROI.

• 3 PHASES OF GETTING SUCCESS
• INTRO TO DIRECT-TO-CONSUMER MARKETING
• SETTING UP AFFILIATE MARKETING
• HOW SEO PLAYS A BIG ROLE IN AFFILIATE MARKETING
• HOW TO IDENTIFY THE RIGHT AFFILIATES

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