Garlic Marketing Show

Email is NOT dead, most businesses just aren’t using it right.

On this episode of the Garlic Marketing Show, Tom Ruwitch, Client Attraction Strategist and Founder of Story Power Marketing breaks down the biggest email marketing myths, the mistakes killing your open rates, and how he sends out 8 emails a day without losing subscribers.

• Why AI won’t replace great email marketing
• How Tom scaled and sold his email service provider business
• The BS behind 80/20 value content and why daily emails work
• Why most businesses struggle with content and how to fix it
• The essential email campaigns every business needs
• Why "build it and they will come" is the biggest marketing lie
• The REAL key to email open rates (it’s not the subject line)
• Using AI for content creation without losing your brand voice
• Tom’s book Story Power Marketing and why you need it

• Website - https://storypowermarketing.com/
• Linkedin - https://www.linkedin.com/in/tomruwitch/

• Connect with Ian
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• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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What if scaling your agency wasn’t about chasing more clients but about selling the right offers in the right way?

In this episode of the Garlic Marketing Show, Justin Brooke, founder of AdSkills.com and FaithFunnels, reveals how he built and sold multiple businesses, used book funnels to profitably generate leads, and why retargeting is still one of the most powerful strategies for growing a business.

• The book funnel strategy that sold 50+ books per day profitably
• Why Google Ads changed everything for Justin
• The biggest mistakes agencies make with paid ads
• How courses became a lead-gen machine for his agency
• Why most agencies lose money on ads (and how to fix it)
• The real reason Justin switched from free+shipping to “pay what you want”
• Why physical books convert better than digital ones
• Retargeting secrets that every business needs to know

• Website - https://adskills.com/
• Linkedin - https://www.linkedin.com/in/justinbrooke/
• Twitter - https://x.com/IMJustinBrooke

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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What if your sales strategy is holding back your agency’s growth?

Aaron Levenstadt, former Googler and founder of Agency Alliance shares how he scaled and exited two agencies by mastering sales and specialization.

If you’re running an agency, selling a service, or struggling to close deals—this episode will change the way you approach sales.

• The bedrock changes Aaron made to scale and exit two agencies
• The Three W’s Framework that fixes broken sales calls
• The biggest sales mistakes killing agency growth
• The most common question agencies answer wrong on sales calls
• How to structure your offer so clients stop hesitating
• Reawakening sleeping leads (you don’t need more leads!)
• The Dr. Seuss book that will make you a better salesperson
• Why founder-led sales aren’t the problem—it’s your process

• Website - https://www.joinagencyalliance.com/
• Linkedin - https://www.linkedin.com/in/aaronlevenstadt
• Email - [email protected]

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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Most agency owners think selling their business will be easy. The reality? Most agencies aren’t even sellable.

Jonathan Baker, Practice Lead, M&A at Punctuation, breaks down exactly how to make your agency valuable, what buyers actually look for, and how to avoid the biggest M&A mistakes.

If you’re even thinking about selling your agency, you need to start setting it up NOW.

• The truth about selling a digital agency
• What’s a healthy profit margin for an agency? (If it’s under 20%, you’re in trouble)
• How much should agency owners actually pay themselves? (Most get this wrong)
• The #1 component to scaling an agency’s profit for exit
• Why founder-led sales are a trap (and what to do instead)
• How to price your agency services (hourly rates vs. value-based pricing)
• The biggest growth mistake agencies make before selling
• How to find a fun AND profitable niche

• Website - https://punctuation.com/
• Linkedin - https://www.linkedin.com/in/jonathandavidbaker/
• M&A Guidance - https://punctuation.com/garlic/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Your ads are lying to you. Meta says you have a 4X ROAS. So does Google. So does YouTube. But where is your actual revenue coming from?

In this episode of the Garlic Marketing Show, Ralph Burns, Founder & CEO of Tier 11, reveals why most businesses waste ad spend chasing misleading metrics and how to fix it. Plus, Ad platforms want credit for every sale, but if you don’t know which channels actually work, you’re wasting money and missing real growth opportunities.

If your ads aren’t scaling or your data is leading you in the wrong direction, connect with Ralph Burns at tier11.com.

• Why ROAS Inside Ad Platforms Doesn’t Tell the Full Story
• The Biggest Mistake Ad Agencies Make That Keeps Businesses Stuck Instead of Scaling
• How to Track Customer Journeys Across Facebook, Google, YouTube, and Email
• Why Most Black Friday and Holiday Campaigns Fail
• How Tier 11 Helps Brands Clean Up Analytics and Scale the Right Ads

• Website - https://www.tiereleven.com/
• Linkedin - https://www.linkedin.com/in/ralphburns/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
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What’s holding back your business growth? CRM expert Nelson de Miranda shares how Method.me integrates with accounting platforms like QuickBooks to streamline operations, improve follow-ups, and grow profits. Hear real success stories, including a company doubling its revenue and a pool services business transforming its workflow. Learn how to leverage CRM tools to identify your best customers, optimize sales processes, and create a seamless customer journey.

• How Method.me integrates sales and accounting for efficiency
• Real-life success stories of businesses transforming with CRMs
• Practical steps to start building the perfect CRM strategy for your business
• The overlooked power of follow-ups in scaling sales and profit

• Linkedin - https://www.linkedin.com/in/nelsondemiranda/
• Method.me - https://www.method.me/
• Worksheet - https://grow.method.me/garlicmarketing/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Struggling with founder-led sales? Wondering how to scale your agency sustainably?

Corey Quinn brings 17 years of agency expertise, including scaling Scorpion from $20M to $150M. Now, he’s helping agencies escape founder-led sales with proven strategies.

If you’re ready to scale your agency, you don’t want to miss this! 🚀

• How to Connect Sales And Marketing
• How to Learn Why People DON'T Choose Your Agency
• The Keys to Growing an Agency from $20 Million to $150 Million
• #1 Salesperson for 19 Consecutive Quarters Selling PPC and Seo Selling Six-figure
• The Importance of Not Depending on Inbound Lead Referral

• Website - https://www.coreyquinn.com/
• Linkedin - https://www.linkedin.com/in/coreyquinn/
• Audiobook - https://www.coreyquinn.com/anyone-not-everyone-book 

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Struggling with ad performance? Romina from Tier 11 joins the Garlic Marketing Show to reveal how her team helped Condition 1 overcome inefficient ad structures, crush Black Friday, and build a roadmap to double their revenue.

Whether you're an agency or brand, you’ll gain valuable strategies to scale smarter, from crafting creative ad strategies to mastering full-funnel marketing.

Here’s what’s covered in this episode:

• The key to cleaning up underperforming ad accounts for rapid results.
• How strategic collaboration can make or break campaigns.
• Why businesses need a holistic view of paid ads, CRO, and creative strategies.

• Website - https://www.tiereleven.com/
• Linkedin - https://www.linkedin.com/in/romina-berbari-daou-005609133/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Struggling to balance your life and business? Jason Wojo, CEO of Lifeonaire, reveals the key to creating a vision that transforms everything. Learn how Lifeonaire helped entrepreneurs double their income, reclaim their time, and scale with purpose. Whether you're overworked or looking to grow smarter, this episode offers proven strategies to align your business with your ideal life.

Here’s what you’ll discover in this episode:

• The surprising cost of a lack of vision in business and life.
• How a real estate investor doubled her income while cutting work hours in half.
• The three questions every entrepreneur must answer for clarity and success.
• Strategies to create a purpose-driven business that thrives without sacrificing freedom.

• Website - https://lifeonaire.com/
• Linkedin - https://www.linkedin.com/in/jasonwojo/
• Facebook - https://www.facebook.com/drjasonwojo/
• Book - https://www.amazon.com/Lifeonaire-Uncommon-Approach-Success-Prosperity/dp/0986322873/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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Ever wondered how car commercials can look so real without ever hitting the road?

In this episode of the Garlic Marketing Show, we’re joined by Faruk Heplevent from The Scope/ CGI Studio, a company revolutionizing the automotive industry by using CGI and AI to create stunningly realistic virtual car commercials. We discuss how this technology is saving millions by eliminating the need for handmade prototypes and real-world shoots, while also protecting secret car designs.

Tune in for a fascinating look at the future of marketing and production, and learn how these innovations can transform your business!

• Virtual Car Commercials Eliminate the Need for Expensive Real-World Shoots
• Protect Secret Car Designs with CGI and AI Technology
• Save Millions by Replacing Handmade Prototypes with Digital Models
• Create Stunningly Realistic Environments Without Stepping Outside
• AI-Driven Creativity Makes Production Faster and More Efficient
• How Virtual Cities Are Reshaping the Future of Automotive Marketing

• Website - https://thescope.studio/
• Linkedin - https://www.linkedin.com/in/farukheplevent/

• Connect with Ian
• Download a Tackle Box!
• Supercharge your marketing and grow your business with video case stories today!
• Book a Discovery Call Today with Our Experts
• Subscribe to the YouTube Channel

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