Will Eastcott, CEO of PlayCanvas and veteran of EA, Sony, and Activision with credits on GTA, Call of Duty, and Max Payne, explains how Gaussian splatting is moving from experiments to production. He breaks down SuperSplat, an open source editor for cropping, recoloring, and optimizing splats for the web, and details a streaming level of detail system that scales from phones to desktops. Will shares how the new SOG format, built on lossless WebP, can cut files by up to 95 % while preserving quality. You will learn practical capture options like lidar based rigs, when to use streaming, how to ship WebXR viewers, and where splats are gaining traction in ecommerce, real estate, and cultural heritage. 

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