On this episode of GCMA Insight on Golf Club Talk UK, we welcome Tom Brooke, CEO of GCMA, along with Dave Reeves and Matt Orwin of Promote People. The conversation focuses on one of the most important topics in the industry right now: people, recruitment, and the welfare of employees at golf clubs.

This issue has come to the forefront recently, ranking highly in a Golf Club Talk UK poll on the most pressing challenges facing golf. Tom Brooke supports this with valuable insights from a recent survey carried out by Sporting Insights.

We take a look at how employees and employers can make sure that "the right fit" is found for both parties. This can enhance the satisfaction, perfomance and tenure of employees while delivering great results for clubs.

David and Matt share advice for employees on how to position themselves as the best possible candidates for employers, while also discussing effective recruitment strategies for golf clubs. The conversation also highlights the importance of employee well-being and self-care—an area that is becoming increasingly critical in the industry. Does "work-life balance" exist??

Lastly, Tom talks about the partnership with Promote People and the services being offered in conjunction with the GCMA for its members.

This is a fascinating and timely discussion that offers practical takeaways for both employees and employers alike.

https://promotepeople.co.uk/

https://www.gcma.org.uk/conference-2025/

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