Chris Day, co-founder, GCNC catches up with Americo Folcarelli, director of marketing, GreCan – and deep dives into the European and Greek cannabis markets, the risks of cultivating, and the need for the best genetics.

“People power is the difference between success and obsolescence!”

And we’re back with another episode of People Powered: a special GCNC podcast miniseries, produced in partnership with Emerald Lane Recruitment. The importance of leadership, people management, and entrepreneurship is often overlooked in the cannabis industry; but they’re critical to success in this sector.

This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Frederika Easley – who has an impressive list of credentials, including president of the Minority Cannabis Business Association, executive director at the Cannabis Impact Fund, and host/producer of The People Are Blunt podcast.

For Frederika, equity = accessibility. However, for too long minority and marginalised communities have been disproportionately impacted by cannabis prohibition. As the industry professionalizes globally, there’s a need to continue to champion representation, diversity and equality.

In this episode, we discuss:

• Normalizing cannabis and overcoming demonization and prohibition
• Championing inclusivity and equity: from the boardroom down
• How diversity can positively impact profitability
• Ensuring the cannabis industry maintains focus on advocacy, awareness, and education
• Leadership and representation in changing, uncertain times
• The power of collaboration

#cannabis #cannabusiness #people #leadership

This episode, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment speak to Juba Hadid, Allied Health’s Global VP of Sales and Partnerships.From Canada to France; London to Dubai – Juba’s international career has seen him work in B2B sales across numerous sectors: including beverages and data insights. Now, as Allied Health’s sales lead, he divides his time between the company’s operations in Colombia, its HQ in Canada, and newly opened European and Latin American markets.In this episode of People Powered, we investigate Juba’s thoughts on: - Operating internationally across several nations- Navigating long sales cycles - ’Social’ networking at conferences - Understanding the customer and earning their trust - Building lasting working relationships#cannabis #cannabusiness #people #leadership

Ready for another episode of People Powered?In this special GCNC podcast miniseries, Jillian Reddish, co-founder, GCNC; and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment deep dive into how business leaders across the global cannabis industry maintain a people-centric approach to management, leadership, and entrepreneurship. For this episode, Jill and Stephanie sat down with Adam Coates, Chief Revenue Officer at Decibel Cannabis.Adam wears a variety of hats. Responsible for sales, business development, and marketing, he made the transition from beverages to cannabis just as 🇨🇦Canada’s adult use market came online in 2018.His entrepreneurial spirit suits this burgeoning industry, and despite the ups and downs he’s encountered, successfully bringing a challenger cannabis brand to market has been a complete immersion into customer experience and expectations.As Decibel continues to expand internationally, Adam deep dives into how, as a leader, he set about building a team of professionals in a new (legal) market. Key takeaways:- Bringing in sales professionals from other sectors - Building teams and retaining staff - Prioritizing a ‘human beings first’ policy- Effective onboarding and setting staff expectations - Investing in people the right way#cannabis #cannabusiness #people #leadership

Time for another episode of People Powered – the GCNC podcast miniseries that explores leadership, people management, and entrepreneurship at the cutting edge of the global cannabis industry!

This week, Jillian Reddish, co-founder, GCNC and co-host, Stephanie Pow, CEO, Emerald Lane Recruitment meet Trenton Birch, CEO & Co-Founder at Cheeba Africa.

Like many cannabis entrepreneurs, Trenton is a veritable Jack-of-all-trades. While his career began in music, TV production, and live events; his commitment and passion to driving the cannabis industry forward is equally as multifaceted – spanning education, marketing, logistics, and much more besides – right across his native South Africa and the wider continent.

Points discussed on this episode include:

• Breaking down racial and social barriers
• Purpose-drive entrepreneurship
• Skills specialization vs. generalization
• Managing multiple people, partners, and projects
• Paving the way for the next generation

Join Trenton  Jill and Stephanie for a truly intercontinental conversation about leadership in the cannabis.

industry!#cannabis #cannabusiness #people #leadership

Jill Reddish and Stephanie Pow chat horticulture, innovation, and leadership across the European cannabis industry with Timo Bongartz from Cannavigia in this second episode of the People Powered podcast!

Jill and Stephanie kick off this superb new series of executive interviews with insight from consultant and coach, Mitchell Osak; who talks about his career in cannabis; which began in the early days of Canada's legal market.

Chris Day catches up with Jane Sandelman and Chris Mapson from Cannatrol; who talk drying, curing, and storing cannabis: via charcuterie and artisan cheese!

Chris talks cannabis and cold hard cash (and all that goes with it) with Rachel Wright and Stephanie Jeffries from Verdant Strategies.

Chris speaks to Erin Butler, CFO, Global Cannabis Exchange about the challenges and opportunities that come with establishing an international cannabis market.