GCNC World View: The Global Cannabis Business Podcast

Amid all of the noise around the U.S.’ intoxicating hemp ban, in this episode of Cannabis By The Numbers, Chris, Rachel, and Beau, explore industrial hemp’s economic promise and political neglect, and ask: how does that affect scalability?They discuss:- Global hemp supply chains - Opportunities in Europe, South America, Africa, and the U.S.- The USDA’s data gap- What’s holding back investment and adoption?- Reframing sectors as a scalable, high-impact commodity. Tune in to find out more!#podcast #cannabis #business #economics #finance #hemp

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.This week we’ll be examining the economic and business implications of cannabinoid regulation, including: - State-level bans and their ripple effects- Survey data on cannabinoid impact- How entrepreneurs can pivot in fragmented policy environments- Spotlighting emerging cannabinoids and market volatility#podcast #cannabis #business #economics #finance #hemp

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.In this eight-episode series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.In this episode ‘Total Addressable Market – Opportunity or Illusion?’, we’re joined by Mike Goral, partner, Verdant Strategies,we’ll be deep diving into understanding and applying TAM in cannabis businesses.- How to build TAM models (such as Whitney Economics’ beverage report)- Why global companies (alcohol, tobacco, pharma) are paying attention- How this is actually useful to businesses. - The disconnect between macro TAM and local market viabilityThink of this episode as a guide for operators and investors on reading TAM correctly.#podcast #cannabis #business #economics #finance #hemp

Welcome the GCNC Worldview’s Cannabis By The Numbers podcast series: in partnership with Whitney Economics and Verdant Strategies: two leading international cannabis business consultancies.

In this series, Chris Day, co-founder, GCNC will look at the cannabis industry from a data and finance perspective, alongside international cannabis economist, Beau Whitney, from Whitney Economics; and finance and accounting expert, Rachel Wright from Verdant Strategies.

In this first episode 'Dirty Data, Bad Decisions: Why Clean Inputs Matter', the trio discuss how poor data practices plague the cannabis industry, including:

- What “clean data” means in both market analysis and day to day business decisions- Common mistakes for example in POS/ERP setups or foundational pitch decks- Why dashboards, KPIs, and economic modeling fail without data hygiene- Who is making smart data backed decisions and how are they getting results

If you’re serious about succeeding in the business of cannabis, don’t miss this…

#podcast #cannabis #business #economics #finance #hempindustry

Two Great Cannabis Marketing Minds: One Insightful Webinar!

Fret not if you missed our ‘Beyond the Logo: Real Branding Driving Real Revenue’ webinar earlier this week – featuring GCNCers Amna Shamim, Director of Content Marketing, The Cannabis Community; and John Shute, CEO, PufCreativ!

Luckily for you it’s been recorded and is available here on our YouTube channel (don’t forget to ‘Like’ and ‘Subscribe’!).

Together, Amna and John unpack how smart cannabis brands can use…

📖authentic storytelling

🔢data-driven analytics

🤖AI-integration strategies…

to capture more market share before international competition heats up even more!

Can you afford NOT to tune in?#webinar #marketing #seo #ai #brandbuilding #content #cannabusiness #cannabis

Can water change how cannabis burns? Does water impact a flower’s terpene profile? Can addressing it help maximize the consumer experience? How does moisture management impact the bottom line?

All these questions and more were answered in our Science of Smokability webinar!

As part of a deep dive into the ways in which water content and activity impacts cannabis, GCNC co-founder, Jill Reddish curated a power panel of cannabis science and industry experts to shed some light onto this important and sometimes overlooked topic:

- Allison Justice PhD from the Cannabis Research Center & Coalition

- Miyabe Shields PhD from the Network of Applied Pharmacognosy

- Jordan Tishler MD, cannabis-focused physician

- David Vaillencourt, founder, GMP Collective

- Claire Erikson, Industry Programs Manager, Boveda

There’s a lot covered, so get ready to be educated by some of the smartest minds in the international cannabis industry!

Discover more about…

💧The difference between water content and water activity

💲How water impacts the cost of cannabis

📏Managing metrics to measure water actvity

🦠Mitigating microbial risk

💨Smokability and quality cannabis

🧐Creating a quality consumption experience

🫁The importance of combustion and inhalation

🥦Countering cannabis’ Colorado Crumble’

🍋Terpene optimization

🌊Moisture management and maintenance

🔓Profitability, policy, and opening up access

After the long summer break, Chris Day speaks with Aurélien Bernard & Benjamin-Alexandre Jeanroy from Augur Associates, a Paris-based consultancy dedicated to creating a sustainable and cutting-edge cannabis & hemp industry, to get the lowdown on exactly what’s happening with cannabis in France.

As one of Europe’s largest nations the market potential is real… but when will France start to loosen its stance and actively address cannabis policy reform?

If anyone knows, it’s Aurélien and Benjamin-Alexandre.

Tune in to hear more on:

Problems with policy and France’s first Pilot ProjectTaking a global stance on a domestic issueIntegrating medical cannabis into France’s healthcare systemMarket segmentation and regulatory restrictionsAnalysis and evaluation of plant medicine pathways

#france #hemp #medicine

In this final episode of People Powered, Jill and Stephanie speak with Marianne Cursetjee, CEO, Alibi Cannabis. From tech and finance, to eCommerce to cannabis – Marianne has built robust business models from the ground up across her career. In this interview, she outlines:- Similarities between cannabis in 2025 and the dot com era - Navigating uncertainty and gaining support as a leader - Investing in employees and building sustainable businesses- The need for continuous improvement as part of a growth mindset- The importance of branding and authenticityIt's a good one: be sure to tune in! #podcast #interview #business #hempindustry

Join the GCNC’s Chris Day, Drew Emmer from Boveda, and two leading lights in cannabis research – Dr Allison Justice and Dr Miyabe Shields – for an exclusive look at a new study on the science of cannabis smokability.

Learn about the impact of water retention in cannabis, its effect on cannabinoid and terpene content, flower quality, and product consistency; and how the right water levels can provide the optimum cannabis consumption experience.

Don’t forget to sign up for their upcoming webinar on Wednesday, September 17 at 9am PT/12pm ET

Sign up here: https://alwaysdriveinnovation-7787003.hs-sites.com/webinar.sos-boveda.09162025

Chris Day, co-founder, GCNC catches up with Americo Folcarelli, director of marketing, GreCan – and deep dives into the European and Greek cannabis markets, the risks of cultivating, and the need for the best genetics.