If you know Liz & GCUC, you already know our obsession with Unreasonable Hospitality—we treat it like the bible of coworking and proof that our industry belongs in hospitality. So when our friend Brad Krauskopf told us one of his top team members was headed to the Unreasonable Hospitality Summit, we had to hear her take.

In this episode, Liz Elam sits down with Rebekah (Bex) Murphy, Chief Revenue and Experience Officer at Hub Australia, to unpack the mindset behind extraordinary hospitality. Drawing lessons from the summit, Bex reveals why intentional, personal hospitality isn’t just a “nice touch”—it’s the ultimate competitive edge in a world where products can be copied, but feelings can’t.

From surprise coffee tabs to “Hub Lux Moments” and onboarding strategies that gather member preferences from day one, this conversation is full of practical ways to elevate your coworking experience. Expect actionable takeaways, a few laughs, and a fresh look at how hospitality can shape the future of coworking, community, and connection.

Show Notes:

Learn more about Hub Australia:

Host – Liz Elam, Founder of GCUC:

  Unreasonable Hospitality :https://a.co/d/icM08pu