On the heels of the Washington Post story published about Jerry Jones, who is the owner of the Dallas Cowboys, and his role in hiring Black people in positions of power, I started to think about media in Canada and who has the power. It's worth mentioning that Jones has not put Black men in many positions of power other than as scouts and position coaches. Jones has also sought to stifle the voices of the Black athletes who have played for him when it came to protests, specifically when Colin Kaepernick was speaking out about racial injustice. The Washington Post story was accompanied by a 65 year old photo of a 14 year old Jones standing among a group of white teenagers who were blocking six Black students from desegregating his Arkansas high school. When interviewed about the phot by the Post, Jones said that he was there because he was 'curious' and that he did not know what this incident was about. The fallout from the phot and Jones' comments was swift and provoked a 'two-sides' debate. On one side, there are people, black and white, who have defended Jones because of the fact that he was 14 at the time and now at the age of 80, does not deserve to be held to account for it. On the other side are those that point to Jones' track record and make the connection to the photo as evidence for his lack of accountability when it comes to hiring practices.
Lebron James, at a recent press conference after a game, asked the assembled media why he hadn't been asked by them about the Jerry Jones photo but was asked regularly about his former teammate Kyrie Irving and the controversy around him about a movie that he linked on his social media platform that has beend deemed by the Anti-Defamation League as antisemitic. James basically scolded reporters for not keeping the same energy when it came to the Jones situation.
In watching all of this unfold I immediately thought about media in Canada and the power structure that currently exists and who has control over it. The media conglomerates in Canada do not wholly reflect the diversity of our country. More specifically there is a need for Black voices to be amplified more often in these spaces. For every Ginella Massa or Dwight Drummond, we need to see presidents and executives from the Black community who can pull the levers of power and exercise the decision-making power that bring out real change.