Host Andrew McDougall is joined by Base Beauty founder Jodi Katz to discuss Generation Alpha, the youngest generation of consumers already affecting the beauty industry. How will Gen Alpha's exposure to technology, social media, and diverse cultural influences shape their perception of beauty? What should brands do to communicate and engage with this tech-savvy and trend-setting cohort? Listen now to find out more!

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Host:

Andrew McDougall, Director, Mintel Beauty & Personal Care.

Guests:

Jodi Katz, Founder & Creative Director, Base Beauty Creative Agency.