I could have chatted to today's guest for hours.

Not that Crystal Andrews, a journalist and editor who has worked for some of the biggest media brands such as Who What Wear, POPSUGAR and Daily Mail Australia, has hours to spare.

She's too busy running Zee Feed, an online publication aimed at Gen-Z that critically analyses current news and trends. Ditching the 24/7 news cycle and doomscolling through an endless stream of hot takes, Zee Feed offers its audience the in-depth context that's sorely missing from many of today's media conversations.

A textbook Millennial, Crystal was intrigued to hear how her younger sister's friends accessed news content. This Gen-Z cohort was masthead agnostic, preferred to source news through Instagram and TikTok and as a result, had less insight into the various media contexts, agendas and biases.

Enter Zee Feed.

Through its comprehensive explainers and considered opinion pieces on everything from Roe v Wade to why Elon Musk is so ergh, Zee Feed elevates current media stories, taking the time to get to the core of an issue. Where most publications want to be the first, Zee Feed will wait for days before deciding if something is worth covering.

Crystal is a true visionary in the Australian media landscape who is transforming the way we consume news into something more intentional and critical. Today's chat is a fascinating dive into how the media works and how it can be improved. It also asks the big questions like 'Is it natural for humans to be consuming so much content?'

Listen today where you get your favourite podcasts.

Find Crystal Adams / Zee Feed online

• [email protected]
• https://zeefeed.com.au/
• https://www.instagram.com/zee_feed/
• https://www.tiktok.com/@zeefeed.com.au?lang=en
• https://www.youtube.com/c/zeefeed

Find Odette Barry online

• https://www.odetteandco.com.au/hackyourownpr
• https://instagram.com/odetteandco
• https://instagram.com/hackyourownpr