In this episode of Gen3's "Actionable Insights" podcast, Kerry Curran hosts Alex Forsh from AWIN to explore the world of performance and affiliate marketing strategies aimed at business growth.

Alex Forsh, who heads AWIN's America's division, brings her extensive experience in affiliate marketing to the conversation. She sheds light on the challenges and opportunities in the affiliate marketing space, emphasizing the need to educate senior executives about its potential.

Throughout the episode, Alex and Kerry delve into various aspects of affiliate marketing, including how to explain it to those unfamiliar with the industry, the influx of new partners, and the role of influencers and PR agencies in driving its growth. 

They also discuss the importance of measuring earned media value, diversifying marketing channels, and data-driven decision-making.

In the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what CMO’s might misunderstand about it.  

Paul touches on topics such as the evolution of affiliate marketing, the importance of data, and how affiliate marketing can be integrated into a broader omnichannel strategy. Paul also highlights the need for CMO’s to ask questions, get educated about affiliate marketing, and explore its potential for driving better outcomes and ROI.  

Additionally, Paul sheds a light on the upcoming CJU event in Santa Barbara, which is a valuable opportunity for networking and learning in the affiliate marketing industry.  

In this Gen 3 Marketing Podcast episode titled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card marketers. 

The discussion focuses on the significance of credit card content and compliance in the affiliate marketing landscape. They cover various aspects, including the importance of expert reviews and trustworthy information, the impact of affiliate links and commissions on writing, evaluating credit cards for content, compliance rules, the evolving trends in financial services and affiliate marketing, and the value of attending CardCon.

The third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’ original research paper presented at Affiliate Summit East. The presentation is titled ‘The Co-Dependent Commerce Journey: Why Brands Need Affiliates More Than Ever.’ 

In this episode, Kerry narrates her way through the presentation, providing insights into the motivation behind the research paper and the remarkable results it uncovered. Kerry emphasizes the importance of affiliate marketing in the broader marketing mix for brands. The presentation underscores how affiliate marketing plays a significant role in boosting brand visibility, driving customer acquisition, and increasing revenue.  

Gain your actionable insights that can elevate affiliate marketing and give it a prominent place at the table in brands’ overall marketing mix.  

Join us on Episode 2 of our podcast, where we go behind the scenes with special guests Linus Gregoriadis and Mike Nutley from London Research, discussing the research process, data analysis, and uncovering fascinating insights that will raise the importance of affiliate marketing in a brand's media mix.

Gain actionable insights for your brand to maximize spend on platforms, channels, and publishers.

Don't miss out on this eye-opening conversation! Tune in now.

About London Research:

London Research works with technology vendors and digital agencies seeking to tell a compelling story based on robust research and insightful data points. It works closely with its sister companies Digital Doughnut (a global community of more than 1.5 million marketers) and Demand Exchange (a lead generation platform), both to syndicate its research and generate high-quality leads.

Gen3 Marketing is delighted to unveil a brand-new podcast series. Titled ‘Actionable Insights’ and hosted by Kerry Curran, the series explores learnings and thought leadership to improve your affiliate marketing program.

In the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael Mcnerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network. 

In conversation with Mike and Adam, Kerry uncovers the significant growth that the affiliate platform has experienced in the past decade, the nomenclature of affiliate, the rise and rise of commerce content, and what to expect for the future of the industry.  

Michael Mcnerney: 
Michael is the founder and publisher of Martech Record, a trade publication that covers the intersection of marketing, content & commerce with a focus on affiliate and partner marketing.

Adam Weiss: 
Adam has more than 20 years of leadership experience in the affiliate & digital space.  He is the former SVP/GM of the Rakuten Affiliate Network and currently runs his own consulting practice where he works with publishers & technology partners providing solutions around strategy, partnership development, & increasing revenue.  Adam also serves as an Advisor to Martech Record.