Highlights from our conversation include:

• How Nike’s EKIN program fed the brand’s leadership talent (5:35)
• How leading footwear brands approach hiring (7:18)
• The key difference between a company and a brand (10:15)
• The two questions Gene asks to understand team capabilities (11:52)
• How one hire can stimulate an entire organization (12:51)
• Why Gene looked outside of the industry for talent (14:58)
• What he looks for in leaders (16:30)
• Why he brought together unconventional teams (17:33)
• The common mistake hiring managers make (19:12)
• His approach to interviews (20:55)
• Advice for people who want to get a job in the athletic industry (22:41)

Gene’s new podcast, Chasing 4, will debut on the Sport Lifestyle Network.

Visit HowIHire.com for transcripts and more on this episode. 

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