Generate Your Value

Zach and Andy discuss what is Product Management, the difference between Product Management and Project Management and where does Product Management fit in a small business.

Andy and Zach discuss with Chris his career journey from the corporate life to the entrepreneur life, his business he built in the The Trusted Toolbox, the creation of his Home Services Institute and his recently released book titled "From the Zoo to the Wild." You can reach Chris at www.thetrustedtoolbox.com, via email at [email protected] and on the Facebook, LInkedIn and Instagram platforms. Hit that subscribe button to follow Andy and Zach on their journey to generate value in this world!

Andy and Zach take a look at some possible major themes of a business strategy both short and long term. We also discuss some tools that can assist your effort to build a business strategy for your business. If our episodes generate value in your life and business, please hit that subscribe button to follow us on our journey to generate value in this world!

In the first of a two part series, Andy and Zach take a look at business strategy. The following topics are discussed:

1. What is strategy and what it is not.
2. Why is strategy important?
3. What is different between a business plan and a business strategy?
4. What are the key components of a business strategy?

Zach and Andy invite you to follow us on our journey to create a Generate Your Value movement and subscribe to our podcast so you don't miss an episode. We appreciate your support!

Zach, Meghan and Andy look at the analogy of a football team as it relates to your product/service, your marketing plan and your sales force. Your sales team are the running backs and wide receivers of your offensive in your effort to attract and land customers. What characteristics and qualities are needed to make good sales people is addressed. In the end, every employee is a sales person even if it is not in their job description.

Andy, Zach and Meghan review Seth Godin's book "Tribes" in which Seth talks about what is a tribe, what you need to get a tribe started, the four types of communication that exist inside a tribe and the principles a tribe must have to have success and stay in the game. Subscribe to our podcast on your favorite podcast channel so you don't miss an episode!

In this episode, Andy, Zach and Megan discuss the concepts described in Simon Sinek's book "The Infinite Game" bringing their own thoughts and analogies to the discussion. We bring the definitions of finite and infinite games, the differences between the two, some living examples business wise of companies that play finite and infinite games and the areas that Simon says a company should concentrate on in order to play and succeed in an infinite game. Please join us in this conversation and subscribe to the Generate Your Value podcast so that you don't miss and episode!

We review in detail the latest leadership style that has hit the business world. Servant Leadership was developed back in 1970 by Robert Greenleaf when he published an essay "The Servant as Leader." We take a look on it's development, the major tenets of the leadership style, the tools of a servant leader and the benefits that the stakeholders receive from this type of leadership.

Andy, Zach and Meghan review 10 leadership styles, their characteristics, benefits and challenges. We discuss the situations that might best be served by a particlular leadership style. We all have our "home" leadership style that we are most comfortable with, however, its important to grow your leadership muscles in other styles as you might face them in your work.

Our guests on this episode are Laura and David Wells, Owners of DL Creative, a design firm in the Atlanta, Georgia area that helps small businesses develop an appropriate brand for their company as well as partnering with marketing companies to assist in development of marketing campaigns for small businesses as well. We discuss how Laura and David got into this business, challenges they faced in starting their business, what is a brand, how storytelling plays into a brand, how a personal brand influences a company brand, their competition landscape for their business, life cycles in branding and how to look for a high quality company to assist a small business owner in developing or changing their branding materials.

If you feel this episode generated value in your ability to brand your company, we invite you to subscribe to our podcast on your favorite podcast channel. You can reach Laura and David Wells at www.dlcreativeatl.com should you need assistance in developing a branding strategy for your organization.