Generate Your Value

“Leadership is not about titles, positions, or work hours. It’s about relationships.” -Jim Kouzes.

Generate Your Value Podcast is excited to welcome the Founder of TheHerosMovement.com. Jim Lomot highlights the importance of creating intentional relationships for leaders to connect with others. He also discusses how important it is to pivot with purpose. Jim shares his insights to uncover the most critical asset of any successful company and how we can save our business with it. Take the hero’s journey on this inspirational episode to better position yourself with a sense of purpose.

When you start a business, your goal is to be the owner and let the business run for you. Don't be afraid to outsource your weaknesses. Not everyone can wear multiple hats and do everything. Stop working overtime doing administrative tasks and start enjoying the fruits of your labor.

Join Andy McDowell and Zach Levy as they talk to Lisa Bowers about the power of outsourcing. Tune in to find out how they do the tasks you don't want to do and gain extra time to do other important things that require your attention as a business owner. Learn more about her passion for IT and how she started her business, Office Allies. Find your passion just like how Lisa found hers and start outsourcing like a pro today!

It’s often fair to assume that most people dream of having financial or business success. But then, should the goal be merely profits and expansion? What is the real purpose of it all? What really is “success?” In this episode, Halle Eavelyn explains why aligning your business with your vision and purpose is crucial and how having an abundance mindset becomes key to everything! Halle is a transformational wealth coach, speaker, and writer featured in Time Magazine, USA Today, and Good Morning America. Tune in to get a bunch of gold nuggets about the foundation of business success and how you can achieve it! 

Business owners often encounter a lot of bad hires, not necessarily because they have a bad leadership style. Most of the time, the cream of the crop eludes them due to their poor recruitment strategies. Danielle Mulvey addresses this business-killing problem by crafting an objective process that evaluates talent, not just new hires but existing employees as well. In this conversation with Andy McDowell, Danielle presents her Five-Star Rating System that can help businesses filter bad hires from desirable talents. She also explains the art of creating job description titles to attract applicants who will suit best to your available positions.

7% of what's absorbed in communication are words; 93% is emotion. As a leader, when you state your mission vision or ask somebody to do something, your employees can tell if you’re faking it based on your tone and body language. If you’re struggling to get any engagement going on, it’s probably because you don’t understand the psychology of communication. People act on emotions. You must feel, connect, and identify what you are saying.

Join Andy McDowell as he talks to the CEO of Visceral, Talia Jacqueline, about the role emotion plays in communication. Find out the science behind why people are more likely to listen to emotion. Learn why without psychology, communication is nothing. Discover how you can find employee engagement as a leader. Start communicating with emotions today.

The foundation and fundamentals of doing business will always be the same. It's only the channels and tools that change. With the internet and social media, online advertising is the best way to build your business. These days, you have the ability to reach people from all over the world. You just need the right strategic marketing plan to do this. You need to know your audience, your social media platform, and your product.

Join Andy McDowell as he talks to talented biz builder, public speaker, and social media strategist King Ashley Ann. Learn how to build your business and brand with online marketing tools. Find out how you can get your lead magnet in front of people by leveraging social media. Start building customer relationships today so you can build your way to success.

Getting into real estate can be a bit tricky since there are so many places you can start investing into. One great business strategy for those who want to put money into this industry is to look for a reliable and trustworthy mentor. This is what Mark Hayes did when he first invested in real estate, and now he returns the favor by mentoring other investors in jumpstarting their own careers. He joins Andy McDowell to share how an engineer like him found success in fix and flips and eventually passive investing. Mark breaks down tips on mitigating risks in real estate investments, transitioning from an active to a passive investor, and working on your business instead of in it.

Small businesses can create enticing websites and offer incredible products all they want, but if no one can find them, it is useless. Business visibility is everything in today's digital world, and success will come to you if you know how to play your online cards right. Andy McDowell and Zach Levy sit down with Ira Bowman to discuss how to expand your audience reach through well-designed online marketing strategies. He talks about the best social media platforms to market your content, how to outperform your competitors' posts, and the best ways to increase website traffic. Ira also explains how entrepreneurs can actively address market risks by building multiple income streams and getting advice from successful people ahead of the race.

We are in an age of rapid content creation. Unfortunately, the speed with which things are produced, it has become more about quantity than quality. The true good stories get lost. Mark M. Smeltzer has observed this, calling for more quality content that brings value. He is a writer, actor, producer, and director strictly focused on producing his own content, working with fellow entertainment professionals, and helping others achieve their dreams. In this episode, he joins Andy McDowell and Zach Levy to take us behind the scenes of Hollywood and share how leadership and culture show up in the entertainment industry. Mark highlights the importance of storytelling, especially in creating authentic and valuable content. Much like in any business, if people don't trust you, it doesn't matter how good of a story, product, or service you have. It's not going anywhere, nor is it going to be heard.

In the apparel industry, it’s important to embrace who you are. This is the purpose and passion of Dean Wegner. Instead of creating clothing lines for cheap overseas, he’s doing it right here in the US. Dean transitioned out of the military to become an entrepreneur. He explored many fields until he found what he truly loved, and that was in selling American-made products. This is why he opened Authentically American, an American-made apparel brand. Join Andy McDowell as he talks to Dean Wegner about his journey out of the military and into entrepreneurship. Discover why he is so passionate about patriotism and why it’s so important to support American-made brands. Find out how he built and grew his brand all across America. Learn how you can discover what you’re really passionate about because that is how you can really make a difference. Start finding your why today!