Generate Your Value

There is so much noise out there that it can be challenging to find the right one for you. In business, your success could very much depend on the people you surround yourself with. And in this episode, our guest has created a new kind of marketplace that removes the noise of finding buyers and sellers within the energy space. Andy McDowell is joined by Matt Russell, the CEO ofProCents, where they help vet buyers and sellers, bring those partners together, help them increase their revenue stream, and build a true partnership. Matt shares with us how they started and worked on their mission. He then offers great lessons and insights on sales, processes, and leadership. So don't miss out on this conversation to find out how this new marketplace can help not only you but the industry as a whole improve efficiency.

Zach and Andy welcome Mark Carpenter to the podcast. Mark is a serial storyteller. Telling stories since childhood, Mark leveraged his ability into a career in marketing communications and public relations and later as a college professor and corporate facilitator. His storytelling became even more purposeful and effective after researching and writing the best-selling book “Master Storytelling: How to Turn Your Experiences Into Stories that Teach, Lead, and Inspire.” Now, as a facilitator, consultant, and speaker, he teaches others what he learned in the process.

We discuss the importance of storytelling in business and life, the long history of storytelling, and the mechanics of an effective and entertaining story. We hope you will have a listen to help you with your own storytelling skills!

Annie P. Ruggles got her start in that crucible of all successful salespeople; musical theater. After moving up - being pushed up, more accurately - through the ranks at the theater house, she found herself in the role of marketing manager without any training or experience and discovered a knack for promotion. After leaving to enter the psychology coaching space, she soon found herself surrounded by people who didn’t want to be coached on happiness, but rather on how to make their own coaching profitable. In the end, their primary stumbling block was the same stumbling block that exists in all marketing, the fact that successfully promoting a service and asking for sales are not the same thing, and people are often not comfortable with that fact no matter how ethical or necessary their service may be. With the goal of overturning the common wisdom that the art of selling is indistinguishable from the art of manipulation in mind, Annie founded the Non-Sleazy Sales Academy.

Zach and Andy talk all things sales with Annie to include the art of the close in sales, how to best approach a sales conversation and that actually introverts make really good salespeople! Hit that subscribe button so you don't miss an episode of the Generate Your Value Podcast!

Zach and Andy have a discussion about personal branding with Chellie Phillips, who is a sweet-tea-sipping, sassy Southerner with a passion for helping dynamic, driven, career-minded professionals write their own success stories. She’s a coach, corporate trainer, and motivational speaker, as well as the author of two award-winning books: When In Doubt, Delete It and Get Noticed, Get Hired.

Chellie’s “Successfully Ever After” formula is designed to land you in an ideal career, perfectly matched to your skillset, that feels more like “get to” than “got to.” For over 20 years, she has used her first-rate public relations and communication skills to help countless people create an authentic personal brand designed to get them noticed and hired. She also leads corporate training about creating a company culture that encourages employee support, growth, and community. Chellie is on a mission to help others tune in to what makes them great, package it properly, and use their existing skillset to find the path to their highest potential!

Andy welcomes Jennifer Tsang to the podcast to talk about overthinking and dwelling on WHY too much in business and leadership. Jennifer has more than 20 years of experience working with Cisco Systems’ Learning and Development organization, leading large-scale internal learning programs. Jennifer is a Professional Certified Coach (PCC) and uses her skills to help people build mental fitness and find greater success by developing mindfulness and discovering their leadership strengths. She hosts the In the Lead Show, a weekly podcast designed to help you stretch your thinking and to close the gap between doing and being.

Zach and Andy have a conversation about entrepreneurship with John Burke, a Grammy-nominated composer and pianist from Atlanta, GA, with a prolific career. John has released multiple acclaimed instrumental albums; scored for film, theatre, and video games; written a musical; and performed at countless events and concerts. In 2016, John's self-released piano album, Orogen, was nominated for Best New Age Album at the 59th Annual Grammy Awards. John serves as the music director for Christ the King Lutheran Church in Peachtree Corners, GA, and plays gigs all over the state.

You can find John Burke in the following places:

Twitter: @JohnBurkeMusic

Instagram: @JohnBurkeMusic

Website: www.johnburkemusic.com

LinkedIn: https://www.linkedin.com/in/johnburkemusic/

In this episode, we talk with Mark Ritter who is the CEO of MBFS and Nu Direction Lending about the issues surrounding the financing of a business. He is an expert in all things credit union and small business lending. Both organized are owned by credit unions and designed to help credit unions fund more loans to real estate investors and small business owners in their communities.

In 2002, Mark started Members 1st Federal Credit Union’s business lending program as “one person and a desk” with no policies, products, staff, systems, or business members. That program grew to be one of the top ten in the nation in the number of loans, balances outstanding, and loan participations for federal credit unions. After ten years at Members 1st, he took on the challenge of being the CEO of a business lending credit union service organization (CUSO). Mark was the fifth CEO in five years for the organization, which lost money every month of its existence. In the past eight years at MBFS, Mark increased the number of credit unions the company services by over 8x, grew the revenue by 15x, and ensured positive cash flow every full year he’s been at the CUSO. More vimportantly, MBFS has helped countless credit union members gain the financing they need for small business and real estate investment needs.

Often times in business, the words Why and Purpose are often used interchangeably. Zach and Andy have a discussion about a topic that is gaining in popularity....the purpose driven company. There is a lot of overlap between the two words but they are not one in the same. Purpose is both a noun and a verb. The overlap is with the noun part of the word purpose. Tune in to this episode to explore the two versions of word Purpose. Hit that subscribe button to not miss an episode!

In this episode of the Generate Your Value podcast, we talk with Daniela Sulek, a life coach from Toronto, Canada. Daniela helps her clients see through the illusion of rigid physical reality and ridicule of human conditioning. Her thirst for truth naturally brought her on a journey of experiencing the self beyond the mind, body and physical reality. Daniela brings a leading-edge concept of applied neurophysiology, energy medicine, quantum physics, metaphysics and higher logic into her coaching creating massive physical, mental and emotional shifts for her clients.

Daniela's links:

danielasulek.com

[email protected]

www.facebook.com/daniela.sulek/

www.linkedin.com/in/danielasulek/

Zach and Andy welcome Rod Hardy, an entrepreneur who made the decision to chase his dream of music after a his brother came out of a three week coma from COVID to the podcast. Zach and Andy discuss Rod's upbringing, his path to entrepreneurship, his decision to chase his dream in music, the importance of a person's Why, personal brand and leadership to success and the next big thing for Rod coming up this summer. We invite you to listen in on Rod's important life story and how he has found success for himself on many fronts. Music is Rod's single called "Special" used with his permission and we hope you will check out his other releases!