Is your goal generating leads or generating relationships?

Recorded live in Las Vegas at MUFC! Karen Booze of AnswerConnect and Derrick Ableman of Northeast Color join Social Geek host Jack Monson to discuss relationship-building.

Do you spend time, resources, and sponsorship dollars to generate leads at franchise events or in your other marketing efforts? Whether you're an industry supplier or a franchise brand, flip the script and focus on generating relationships. Karen and Derrick share success stories of building long term relationships in franchising that benefit everyone involved by getting away from the transactional mind frame. 

Thanks TruPresence and Thryv