Dean Friedman whose family was in the steel business became attracted to the advertising world (it is magnetic) at age 14 and never looked back. In fact, in his storied career he regularly looked forward. Dean had an innate understanding of the value of consumer research. From that research he gleaned true insights that inspired many iconic brand campaigns. Dean’s first two decades in the business were at W.B. Doner (now Doner and Partners) spanning Detroit to London and a few million miles of travel serving clients. As Doner transitioned into its next generation of leadership, Dean struck out on his own joining Robert Solomon in an agency that was quickly called Solomon, Friedman & Associates (SFA) later rebranding as Real Integrated in the early days of the Internet.
Dean talks about pushing and cajoling clients to do bold work that he calls ambitious ideas. I was struck by how Dean’s career journey harnessed his own personal ambitions and how he has passed that drive on to his sons and to his successors at the agency. And it all started in the mailroom.
Please take a listen to Dean Friedman, a tenacious competitor in all his pursuits on this 47th episode of GENeration EXcellence.