Generation Social Media

Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest.

This episode features a presentation by Beth Trejo in Omaha. The Chatterkick CEO covers:

If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans! Beth Trejo and Kelsey Martin give opinions on where C-Suite members are spending their time on social media. How they would target CEOs and CFOs using ads. And how many CEOs and CFOs they found on Facebook and LinkedIn In Iowa, Nebraska, and South Dakota.

Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews, videos, or testimonials produces engaging, reliable content. Our clients are leveraging UGC to create a pool of posts to pull from in their monthly content calendars.

If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved on the platforms. Beth Trejo and Taylor Grote, both CEOs and Founders of their agencies, share where you should spend your time on social if you only have a couple of hours a day.

Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that makes sense for B2B businesses.

Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to launch an advocacy program, gamification, tracking, getting buy-in and ROI.

Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for handling customer service response on social media.

The social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.

CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.

The world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re sharing the pros and cons of having your social media live within your organization, as well as pros and cons of an external partner.