Generational Gains

In Episode 30 of Generational Gains, Carson and Greg Herlean take you on a deep dive into the world of life insurance—breaking down the different products, their true purpose, and how to actually use them to build wealth and protect your future.

Whether you’re new to life insurance or looking to better understand how to use it as a wealth-building tool, this episode has you covered:

✅ Term vs. Whole Life Insurance

✅ Indexed Universal Life (IUL) explained (and why it’s not for banking)

✅ Why banks have over $70 billion in Whole Life policies

✅ What premium financing is and who it’s really for

✅ How to use life insurance as a personal bank

✅ Real talk on agent bias, fees, and policy structure

Carson shares how his thinking has evolved from selling just one type of policy to appreciating the purpose behind every insurance product—and why the key is knowing how and when to use each one.

Plus, in their “Sweet, Sour, and Service” segment:

🏀 March Madness excitement

💪 CrossFit competition frustrations

🍗 School lunch delivery dad moves

📲 Subscribe and stay tuned—Episode 31 will dive deeper into the ultimate insurance-based wealth formula!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

Welcome back to Generational Gains! In Episode 29, Greg and Carson Herlean share insights from their recent EXP Investing Event, where they spoke to top real estate professionals about mastering money, protecting wealth, and scaling business success.

They dive into:

- The power of compounding interest and how small fees & taxes can cost you MILLIONS.

- Why traditional money strategies (401Ks, business accounts, home equity) might be holding you back.

- The formula for financial efficiency—where to put your money to maximize growth & control.

- How the wealthiest entrepreneurs pay little to NO taxes (legally!).

- The importance of tracking KPIs beyond business—for finances, relationships & personal success.

PLUS: Carson shares a mind-blowing example of how a penny doubling for 30 days can either lead to $5.3M or just $550K, depending on how it’s managed!

And in the Sweet, Sour, & Service segment—Greg has a proud dad moment, and Carson shares the chaos of moving while traveling!

Listen now and take control of your financial future!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

Welcome to Episode 28 of Generational Gains! In this episode, Greg and Carson Herlean dive into the power of 10X thinking—why radical shifts lead to exponential growth in business and life.

Inspired by Dan Sullivan’s book 10X Is Easier Than 2X, Carson shares how shifting mindset and cutting out distractions can completely transform your success.

They also discuss:

✅ The 80/20 rule and why most people focus on the wrong tasks
✅ How eliminating distractions and hiring smart can 10X your business
✅ The importance of having a strong foundation before taking big risks
✅ Lessons from Michelangelo, business, and personal growth
✅ Why staying complacent will keep you stuck

Plus, Greg shares insights from The Titus 10—a book about leadership, discipline, and avoiding passivity in today’s world.

And in the Sweet, Sour, and Service segment… Carson has a BIG ANNOUNCEMENT you won’t want to miss! 🎉

Drop a comment: What’s ONE thing you can eliminate or 10X in your life right now?

🔔 Subscribe for more!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

Welcome to Episode 27 of Generational Gains! Greg and Carson Herlean kick off 2025 with a powerful discussion on goal setting, financial strategies, and preparing for the year ahead.

In this episode, they break down:
- Wins & lessons from 2024
- Smart tax strategies for high earners
- The importance of liquidity in uncertain times
- How to stay focused and avoid distractions
- Building strong financial foundations with family & friends

Carson shares his approach to wealth-building in his early career, while Greg reflects on decades of entrepreneurial experience—including lessons learned from past recessions. Plus, they dive into the power of open money conversations with loved ones and peers.

Don’t miss this episode full of insights to help you level up in 2025!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

In Episode 26 of the Generational Gains Podcast, Greg Herlean and his son Carson dive into a crucial topic: How to Protect Your Money When Doing Deals.

In this value-packed conversation, they share personal experiences and practical advice on:

• Asking the Right Questions before investing
• Due Diligence Steps for Real Estate, Partnerships, and More
• Avoiding Emotional Decisions and Staying Focused on Your "Why"
• The importance of vetting who you invest with and understanding risks

From first-time investors to experienced deal-makers, this episode offers actionable tips to keep your investments safe and sound while avoiding common pitfalls.

Whether you're investing in real estate, lending, or business partnerships, you'll learn:

1. How to identify red flags in deals
2. Why understanding judicial vs non-judicial states matters for lenders
3. The value of working with attorneys and reviewing financials
4. How to balance risk vs reward in your investment strategy

As always, Greg and Carson close the episode with their family tradition of Sweet, Sour, and Service, sharing meaningful reflections on their week.

Don't forget to follow for more episodes on building generational wealth!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

In Episode 25 of Generational Gains, Greg Herlean and his son Carson take a deep dive into the exciting world of storage unit investing—a "boring but sexy" asset class that offers high returns with minimal headaches.

What you'll learn in this episode:

• Why storage units are a hidden gem in real estate investing.
• How to identify undervalued storage facilities and turn them into high-yield assets.
• The power of tax benefits like 1031 exchanges and depreciation.
• Tips for partnering with experienced investors and scaling your portfolio.

Plus, they discuss the importance of learning from mentors, family dynamics, and how sports and live music bring joy to their lives. Don't miss the closing family tradition, "Sweet, Sour, and Service," where Greg and Carson share their personal highs, lows, and acts of service for the week.

Follow for more insights on real estate, entrepreneurship, and family values!

Chapters:
0:00 Intro & Episode Overview
1:18 Why Storage Units Are Greg’s Favorite Asset Class
3:11 Identifying Profitable Storage Deals
8:00 Adding Value to Storage Units with Simple Tweaks
14:20 Advice for New Investors: Partnering for Success
20:07 Sweet, Sour, and Service

Do you have questions or want to partner on a deal? Reach out to us!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

In Episode 24 of Generational Gains, Carson and Greg Herlean dive deep into the critical importance of controlling your money and financial education.

Learn why real financial freedom isn’t just about dreaming big—it’s about taking actionable steps to unlock your earning potential.

They break down how a small percentage difference in returns could mean hundreds of thousands more in your pocket, revealing real examples and strategies you can apply today.

Greg shares insights from a call with a client struggling financially and highlights the pitfalls of traditional financial advice.

Discover why self-directing your retirement funds can be a game-changer, as Carson and Greg discuss methods to take control of your future.

They also talk about John Bogle’s views on the financial industry and its hidden costs to investors.

Tune in to get practical advice, hear inspiring stories, and take a step towards real financial empowerment.

Don’t just learn about financial control—start building it.

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

In this 23rd episode of the Generational Gains Podcast, hosts Carson Herlean and Greg Herlean dive deep into the power of communities and masterminds in building wealth, business success, and personal growth.

Carson, a young entrepreneur, and Greg, a seasoned business owner, share their experiences attending events, masterminds, and networking groups.

Learn how investing in the right community can provide cheat codes to accelerate your business and how to find the right people who uplift, inspire, and challenge you.

Key Topics:
- How masterminds and communities create success
- The importance of building relationships in business
- Carson and Greg’s top strategies for personal growth and learning
- Why investing in personal development is worth it
- The value of in-person networking over webinars
- Carson’s mission to help young entrepreneurs find their community

If you're ready to start finding your community and growing your network, don't forget to follow both of them on Instagram and join the conversation!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

Welcome to Episode 22 of Generational Gains, where Greg Herlean and his son Carson Herlean dive deep into the powerful concept of Infinite Banking (IBC)!

Learn how to take back control of your money by leveraging specially designed whole life insurance policies to create generational wealth.

In this episode, they break down the ins and outs of IBC, answer common questions, and discuss real-life applications of these strategies.

Whether you're new to IBC or looking for advanced insights, this episode is packed with valuable knowledge.

Key Topics:

• What is Infinite Banking and how does it work?
• The benefits of using whole life insurance policies
• Real-world examples of becoming your own bank
• Answers to frequently asked questions on IBC

Don't miss out on the strategies that wealthy families have used for generations! Subscribe today for more.

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean

In this episode of the Generational Gains Podcast, father-son duo Greg and Carson Herlean dive deep into the two biggest expenses that drain your wealth—taxes and interest.

Discover actionable strategies to minimize these costs, from leveraging tax credits and Roth conversions to mastering infinite banking.

Greg and Carson share personal insights, real-world examples, and the importance of having a proactive tax strategy.

Tune in to learn how to keep more of your hard-earned money and set yourself up for long-term financial success.

Don't forget to subscribe for more tips on building generational wealth!

Watch the full video episode on Greg's YouTube Channel here: https://www.youtube.com/@gregherlean

Follow and connect with Greg on IG: https://www.instagram.com/gregherlean/

Check out Greg's website here: https://www.gregherlean.com/

Carson's IG: https://www.instagram.com/c.herlean/

Carson's TikTok: https://www.tiktok.com/@carsonherlean