<p>In this episode, Zach and Beth talk to Armen Alajian, partner at ARTO, about how building products brands can evolve, and why your brand’s biggest superpower may be hiding in plain sight.</p> <p>Companies spend too much time thinking about their product when what they really need to be focusing on is their brand. Here’s how one entrepreneur stumbled onto his brand’s hidden superpower.</p>

In this episode, Zach and Beth talk to Armen Alajian, partner at ARTO, about how building products brands can evolve, and why your brand’s biggest superpower may be hiding in plain sight. Companies spend too much time thinking about their product when what they really need to be focusing on is their brand. Here’s how one entrepreneur stumbled onto his brand’s hidden superpower.

Generic to Luxury Building Product: How One Company Made the Leap

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Share Generic to Luxury Building Product: How One Company Made the Leap

Sign up to save your podcasts

Generic to Luxury Building Product: How One Company Made the Leap

Generic to Luxury Building Product: How One Company Made the Leap

More shows like Smarter Building Materials Marketing

HBR IdeaCast

Sales Gravy: Jeb Blount

The Joe Rogan Experience

The Knowledge Project with Shane Parrish

Odd Lots

The Daily

Up First from NPR

The Construction Leadership Podcast with Bradley Hartmann

Conan O’Brien Needs A Friend

Specified: Building Materials & Construction Growth Podcast

The Journal.

My First Million

Shawn Ryan Show

Business Breakdowns

HBR On Leadership