In this session, we’ll dive into the complexities of handling the endless stream of donation requests while simultaneously positioning your brewery to effectively market itself in a crowded, competitive space. Craft breweries often face the challenge of balancing community involvement with smart marketing efforts, and the session will provide strategies for navigating both with confidence and efficiency.

Key topics include:

• How setting your annual marketing calendar is a critical component of being able to source materials/decorating/merch in cost effective ways

• How to leverage your taproom and assets that are underutilized to drive profit when it matters most
• Techniques to determine when the right times are to make a donation, discount your products, and when/where to us Artificial Intelligence to help you
• The power of strategic partnerships amongst other businesses
• Overcoming the fear of failure which holds many of our bold ideas back

Tracy is the co-owner of Southern Tail Brewing – she’s spend her life prior to that with over 25 years of experience in technology – specifically analytics. She uses the power of AI to help guide her team, simplify processes, and drive significant programming for the 12,000+ square foot venue. Tracy has had the honor of leading some of the world’s largest organizations to get a leg up on the competition and now at the forefront of making really big changes in the Little Rock, Arkansas market. She’s the vice president of The Pink Boots Society for Arkansas.

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Join us in-person for CBP Connects

Half workshop, half networking

Charlotte, NC | June 9-11, 2025

Register now: https://cbpconnects.com/