In Genesis 35 we have the "and back again" portion of Jacob's journey. He comes back to where he started. Jacob's journey back to Bethel marks the end of a larger story that had begun two decades ago. Everything that happened in between is now culminating in this place as God speaks to Jacob. At long last Jacob keeps his promise and God reaffirmed his covenant to him, changing his name from Jacob to Israel. This signifies the initial stages of a kingdom over which God will rule.